BRIGGS AND MAZLIN

Established September 1 1925

In July 1925, two young men, Messrs C E Mazlin and E S Briggs, foresaw the possible advancement of the Proserpine district and took the big risk of resigning from their positions and purchasing the business of Mr Randolph Traill, a Real Estate and Commission Agent with an auctioneering business and motor car agency. On September 1, they began trading as Briggs and Mazlin.

Mr E S Briggs had arrived in Proserpine in 1921 to establish a branch of the Australian Bank of Commerce Ltd. Mr C E Mazlin arrived from Georgetown in 1923 as the local Clerk of Petty Sessions and acting Police Magistrate.

Spencer Briggs and Cec Mazlin “commenced without any staff … From the sweeping floors to the typing and posting of letters it was their personal work, and they must be congratulated upon their enterprise.” (“Guardian” July 21 1950)

They worked hard but it was not all smooth motoring. The depression years meant curtailment of their activities; World War Two saw employees enlist and a shortage of parts meant that the business was reduced to mostly accountancy. The devastating fire of 1949 in Main Street could have meant their demise but, after just eight months, they re-established on the old site in a new and spacious concrete building. (McDonald’s House where Filbys is now located)

Sensing the future prosperity of the motor industry, Briggs and Mazlin built a new service station opposite what was then the Shire Hall. It opened on September 11 1948 with Mr James Fraser as manager. At the opening, guests were “amazed at the size of the building and the equipment. … (and) a very pleasing front and drive in filling station which will be a boon to Proserpine motorists.” (“Guardian” Sept 17)

But the business was more than motor vehicles and tractors.

¨ The partners were registered accountants conducting a taxation business

¨ It was the district’s oldest established real estate firm. Spencer Briggs conducted every auction sale for over 20 years

¨ They were agents for SGIO, Shirley’s Fertilisers Ltd, and ANA Fertiliser.

¨ The business was a representative of the Immigration Dept assisting new Australians.

¨ As shipping agents for Lloyd Triestino and P & O Line, they arranged bookings to and from around the world.

The period between March 1949 and 1953 saw many changes. Three of Cec Mazlin Seniors’ sons joined the firm and E S Briggs sold his interests and moved to Brisbane in 1953. With the acquisition of Briggs’ part of the firm by Norman Mazlin and Cec Mazlin Jnr, the business was controlled by the Mazlin family. In July 1956, a new shop (Evelyn House) was built opposite the garage. With the death of Cec Mazlin Snr in February of that year, so exited the second partner of the Briggs and Mazlin enterprise.

The Ford business established by Briggs and Mazlin continued to flourish after the death of Cec Mazlin Snr. In the late 1950s, Jim Fraser, who had started work as a spare parts boy for Briggs and Mazlin in 1934, partnered with Norm and Cec Jnr. In 1973, Mr and Mrs James (Jim) Fraser purchased the Ford dealership sector. Jim Fraser retired as dealer/Principal of J F & R M Fraser on February 27 1999. The Ford dealership (Fraser Ford) continued to trade until 2023, having successfully operated for fifty years.

This year marks 100 years since the Ford Motor Company “arrived” in Australia and 100 years since Spencer Briggs and Cec Mazlin opened the Ford dealership in Proserpine making them amongst the oldest Ford dealers in the Commonwealth.

Hats off to Spencer Briggs and Cec Mazlin for their foresight and their faith in the future of the town.

Story and photo courtesy Proserpine Historical Museum

‍

Main Street 1937 showing Briggs and Mazlin Ford Dealership located near the electric light pole. Photo supplied.

‍