Airlie Beach was alive and buzzing earlier this month with the Reef Festival kicking off the traditional events season. The main street was a hive of activity with the car show, parade and carnival bringing hordes of people not just into town but into the region.
The benefits that events bring to the region cannot be underestimated. Firstly, there is obviously the immediate financial impact that drawing people to the area brings – people in town will spend money. Accommodation suppliers, food and beverage, retail and tour operators all benefit – as do their suppliers and support industries. The exposure the area receives through direct marketing, social media and word of mouth from these events is incalculable and inarguably results in future visitation for longer periods.
Even more extraordinary is that almost without fail, the many events that the region hosts are organised, manned and run by volunteers. We are fortunate that we have an abundance of residents willing to give generously of their time. The region genuinely owes you a huge debt. You are all wonderful ambassadors for the Whitsunday Community.
And, just in case you missed it – the Mayoral election was held on Saturday 13th August. The next few years will be even more challenging than the past. We are once again heading into unknown financial and social issues. We need a leader to guide the region as a whole – ensuring we build on the strengths of our diversity.
From Allan Milostic, President of Whitsunday Coast Chamber of Commerce
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