Council Releases Free Workforce Attraction Toolkit For Businesses

Mackay Regional Council, in partnership with major industry associations, has developed a new tool for businesses to use to help combat the regional skills shortage.

The Workforce Attraction Toolkit is a completely free, comprehensive resource for businesses that can support employers in addressing their workforce needs.

Mayor Greg Williamson said Mackay was a thriving region with a strong and diverse workforce of more than 67,350 people and an impressively low unemployment rate of 2.4 per cent at the end of 2024.

“As the demand for skilled workers continues to grow, attracting and retaining talent remains a challenge for local businesses,” Mayor Williamson said.

“This comprehensive resource is designed to help businesses effectively promote Mackay as a desirable place to live, work, invest and explore,” he said.

“It provides a range of helpful tips, resources and digital assets designed to help businesses and recruiters attract employees, especially from out of region.

“And why wouldn’t you want to come to our region – we have stunning beaches, a vibrant community, short commutes, excellent schools and affordable cost of living!”

You can download the toolkit today from www.mackayregionjobs.com.au

Minister for Manufacturing Dale Last said the initiative will receive in-kind support from the Queensland Government’s Manufacturing Hub in Mackay.

“Queensland is home to the world’s best coal and mineral reserves, but to get it out of the ground, we need skilled workers in local manufacturing as part of the vital supply chains to the resources sector,” Minister Last said.

“That means making sure regions like Mackay can attract the right people to service mining equipment and build the machinery needed for our local industries,” he said.

Queensland Manufacturing Hub Mackay Manager, Deb Allan said it had been fantastic to see the Queensland Manufacturing Hub Mackay, Resource Industry Network (RIN) and Mackay Regional Council join forces to tackle one of our region’s biggest challenges – attracting skilled workers.

“The Workforce Attraction Toolkit, which is focused on all businesses, is being released in conjunction with a suite of free downloadable resources focused on the manufacturing sector,” Ms Allan said.

“The recruitment resources include high-impact marketing collateral – including social media tiles, images and videos – that manufacturers can use in their ongoing recruitment efforts,” she said.

“These will be hosted on the Mackay Region Jobs website and will aim to increase awareness of Mackay’s career and lifestyle benefits among skilled workers, tradespeople and their networks.

Ms Allan said the resources were part of a strategy that would also see a targeted national marketing campaign promoting manufacturing jobs in Mackay across both metro and regional areas.

“A marketing campaign has been developed, and we are ready to launch,” she said.

“If you are a manufacturer and want to know more, get in touch with the Mackay Manufacturing Hub, located at the Resources Centre of Excellence in Paget.”

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