Hi Everyone,
What a week it’s been for our crew! Across our four papers, we’ve pulled together four incredible special features for the community — from milestone celebrations to local Job Fairs — we’ve truly covered it all!
If you’re not quite sure what a special feature is, you can see some of our latest ones in action on pages 16–18 of Whitsunday Life and 28–34 of Mackay Life. These multi-page spreads are a vibrant, engaging way to spotlight something meaningful — whether it's a business anniversary, an exciting expansion, a major event, or anything worth celebrating!
If you’d like to create your own special moment, get in touch with our Sales Manager Trish — her number is listed to the left of this column.
Over the years, we’ve had the pleasure of creating some truly memorable features — a few of my favourites include Bowen Mango’s 21st, the Great Barrier Reef Festival , and the Airlie Beach Music Festival.
Next week, we’re excited to bring you another community favourite — the Whitsunday Tourism Awards Nominees Feature, celebrating the incredible local operators who help make our region shine to every visitor that steps foot here.
These are the people on the front line of first impressions — and all too often, their hard work goes unrecognised. That’s why these awards are so important: they shine a well-deserved spotlight on the passion and dedication driving our tourism sector.
This year, there’s also a fresh twist — winners will be judged using the Best of Queensland Experience Program (BOQEP), based on real customer feedback and performance benchmarks, rather than traditional written submissions.
It’s a significant shift, and while it reflects the evolving nature of our industry, I know it may take some getting used to — especially for those who are familiar with the traditional format.
I’m looking forward to celebrating our region’s best and brightest at the awards night at the Proserpine Entertainment Centre next weekend — I hope to see many of you there!
Rach
Quote of the Week: "We do not remember days, we remember moments" (Cesare Pavese)
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