F’Empire State Of Mind

With Shirlz Russell of Build Your F’empire

Women face many setbacks when they look to save and set up for their futures.

We tend to have lower super balances than our male counterparts, whether that’s from maternity leave or part time work.

Some women start their own businesses, often in motherhood, choosing not to pay themselves super.

Additionally, if going through a divorce, women don’t always come out the other end as well-off as some stories portray.

I think women get the short end of the stick every which way you look, and I have that opinion because I’ve experienced it all.

Build Your F’Empire is all about helping women to create financial independence.

It’s about taking that control and making positive decisions towards building wealth and being able to retire comfortably.

I support other women in whatever roles they play, whether that’s owning a business, having a side hustle, whatever it may be.

I encourage women to own their own space and to promote and support each other.

In a previous role in the solar industry, I was helping people save money; that was my thing and I loved it.

Now, I’m helping people make money and it’s literally changing people’s lives.

It’s pretty hard to not get excited about it.

I’ve always had a really keen interest in property investment, starting on that investing journey personally and seeing great results.

I saw an opportunity to bring a female focus to an otherwise male dominated space and I took it with both hands.

It came at a time when I needed to spend more time with my family and now, I find incredible satisfaction in helping other women achieve the same.

I’ve literally had many of financial setbacks I’m here to say you can turn your life around and take control.

I’ll be sharing my thoughts in Mackay Life monthly, so make sure check in with me on the first Friday of every month as I share my journey as a woman in business.

Read on to find out a bit more.

Star Sign: Aries and Taurus cusp – either way, I’m very headstrong.

Favourite Holiday Destination: Tasmania

Favourite Music: P!nk

Favourite quote: It is what it is.

Something most people don’t know about me: I’m a qualified dressmaker.

Female Role Models: I am fortunate to have many what I would call surrogate mothers. I have lots of women that I look to and think of as a mother even though I have the most amazing mother myself.

Best piece of advice: Whatever it is you decide to do, invest in something. You won’t be able to save your way to retirement. You need to invest in an asset that will grow.

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