Airlie Beach Festival of Music is kicking off its 10th anniversary celebrations with a rock-and-roll new look thanks to major government backing.
The region’s favourite audible feast unveiled the new rebrand at the May 2022 Tourism Whitsundays networking night, courtesy of support by the Queensland Government through Tourism and Events Queensland (TEQ).
The partnership – which has run for a majority of its 10-years - has just been extended, with Tourism Minister Stirling Hinchliffe announcing the festival would receive funding to the tune of $175,000 for the event from 2022-24, through TEQ’s Queensland Destination Events Program.
Minister Hinchliffe said the festival was one of the Whitsundays’ favourite annual events.
“Significant events like the Airlie Beach Festival of Music bring extra visitors to the Whitsundays who contribute to the region’s economic recovery,” Mr Hinchliffe said.
“Music fans living it up in paradise represent a bounty for accommodation providers, restaurants, cafes and the Whitsundays’ world-famous tourism operators.
“This year’s festival line-up is predicted to deliver more than $2 million for the visitor economy, and support for local jobs.
“That’s why the Government is backing the 10th year of the Airlie Beach Festival of Music.”
Tourism Whitsundays Chief Executive Officer, Rick Hamilton, echoed the Minister’s comments, saying this was why his team were committed to supporting existing, and growing new events, in the Heart of the Great Barrier Reef.
“The positive impacts and interest in a community that a successful regional event can provide pays dividends both socially and economically,” he said.
The rebrand for the Queensland Music Awards ‘Festival of the Year’ includes a new logo and modernised artwork, marrying the elements of music and place, and symbolising the event’s uniqueness as the Heart of Live Music on the Great Barrier Reef.
Founder of Airlie Beach Music, Gavin Bultin, was ecstatic to see his dream of 10 years ago transform what was once Airlie’s quietest weekend into its busiest.
“It doesn’t get any easier but to get to 10 years is pretty amazing,” Mr Butlin said.
“I’m proud of what we’ve been able to build over the years and eternally grateful to everyone who’s been a part of it.”
For more information or for tickets to the 2022 festival from November 4-6, visit www.airliebeachfestivalofmusic.com.au, and follow @airliebeachfestivalofmusic on Facebook and Instagram.
KB Design Director Kath Bowers with Airlie Beach Festival of Music founder Gavin Butlin with the festival's new-look logo and poster
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