Thursday, October 9, 2025

Issue:

Mackay and Whitsunday Life

From America To Europe:

Tourism Whitsundays Connects With Key Trade Partners

Earlier this month, Tourism Whitsundays attended Australia Marketplace North America in Los Angeles, hosted by Australia.com.

The event brought together 110 buyers from the US and Canada and 91 Australian sellers. Across two days and 76 meetings, Tourism Whitsundays connected with key trade partners from North America to provide updates and information on the region.

Interest in The Whitsundays and travel to the region remains very strong.

Following Australia Marketplace, Tourism Whitsundays represented the region at Tourism and Events Queensland’s ‘Queensland Is Calling’ UK and Europe roadshow. The program included a full day of meetings with key Product Managers from across the UK and Europe, plus two retail agent training events in Cologne and Manchester.

Tourism Whitsundays connected with both new and long-standing trade distribution partners to showcase the region. From high-end luxury to youth travel, The Whitsundays offers something for all trade partners and travellers, and international bookings to the region continue to remain strong.

These events play an important role in keeping The Whitsundays accessible and bookable for international travellers. Tourism Whitsundays thanks both Tourism Australia and Tourism and Events Queensland for hosting such valuable opportunities to engage with key global markets.

Contributed with thanks to Laura Knipe, Marketing Manager, Tourism Whitsundays

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