Breaking free from its traditional newsagency roots, Carroll's unveils a fresh initiative – a clothing line designed to cater to the diverse needs of new mother’s, adding a contemporary twist to their ninety-year legacy in Mackay.
Juanita and Daryl Shepperson, who have operated Carroll’s for just over a decade, have expanded their product range to attract a younger audience to the storefront.
With over thirty-seven years of sewing experience, Juanita has opened an area within the store to stock her very own merchandise. She has two of her own trademarked brands, including MummActive and Boddi.
The brands collectively house a range of items, such as sport and supportive bras, action back singlets, breastfeeding bras and t-shirts, jumpers, shorts, leggings and activewear.
Juanita has her family and friends test the garments before they hit the market. The new range of Boddi underwear have a flat seam, meaning they won’t cut into skin or show crease lines under clothing.
With sizes extending up to 22 or 3XL, Carroll's offers a comprehensive selection that caters to a wide range of body types.
A bestseller in the store is the Tacticool Dad Bag, with interchangeable pockets, insulated food pouch and a built-in stubby holder!
It is a versatile product, also being adopted by motorcyclists, photographers and office workers to use for work or travel. A backpack-style of this bag is currently in the works.
On the other end of their business, along with stationery and news supplies, Juanita and Darryl stock kids and babies clothing, giftware and their famous wooden roses, an everlasting flower that comes in 58 different colours!
Juanita states, “This is evolving our business into a ‘destination’ shop, rather than [just] being known for newspapers, magazines and at back-to-school time.
“If we can cater products that young people are looking for, we hope that gets them in the doors.”
Constructive feedback from her customers is welcomed by Juanita, who is happy to take on modifications and style suggestions to improve her designs.
She even has registered colours and pattern styles, so you won’t see copies in any other store.
“We will keep evolving the range with different products, we’re just getting started.
“We are enjoying it, hopefully people will have a look at our products and see us as a regular go-to for these products.”
Carroll’s Newsagency is open 7-days-per-week, you can find them at 5/171 Victoria Street in Mackay.
Juanita and Daryl of Carroll’s Newsagency, posing with their brand-new merchandise.
Colourful assortment of Boddi underwear for any occasion
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