One of the country’s biggest breakfast shows made a series of special drop-ins at locations across the Whitsundays during its daily weather broadcast this week to promote the region.
TODAY Show weather presenter Tim Davies spent Valentine’s Day on Hamilton Island, hung out at the Airlie Beach Foreshore with Cruise Whitsundays, made mojitos at Fish D’vine, dug into a mango sorbet at Bowen’s Big Mango, and enjoyed five-star luxury on Hayman Island in a week-long sequence of nationally televised weather segments.
Mr Davies, a journalist for more than 15 years and the news program’s weather presenter for three, regularly travels across and out of the country with a small team, presenting the weather in a variety of what he said are “the best places on offer”.
“What we do is highlighting things to the nation, letting them know what’s on offer, and that’s the key; we cater to a diverse audience with different budgets, desires, family situations to show them places they can visit,” he said.
“We’re showing them the camping as well as places of five-star luxury like Hayman Island.”
For the local tourism industry, Tim and TODAY provide a platform of promotion – the region spotlighted and its vibe captured for the entire country to see.
“People will see something cool every morning and think, that’s cool, I want to do that. That goes in the memory bank and when it comes to a holiday, it’s at the top of their mind,” Mr Davies said.
“We run into people all around the country who will tell us, we went to Fish D’vine because of you, or we went on Red Cat Adventures, or stayed at Hayman because we saw you there. That is incredibly pleasing for myself and those who work on the show.”
And aside from helping out with tourism across the country, Mr Davies said his job is the “best in the world”.
“It’s a phenomenal role but a huge responsibility as well,” he said.
“You want to accurately represent an area and operators and a local vibe. People who tune in and live in Airlie, or have been to Airlie, I hope to make them proud of what they see and know that if anyone is looking to come on a holiday, this will be a great spot to do it.”
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