Thursday, April 20, 2023


Mackay and Whitsunday Life

“If We Screen It, They Will Come”: Movies At The PEC An Early Success

A growing audience of locals have enjoyed ‘the pictures’ at The Proserpine Entertainment Centre (PEC) over the first three months of the site’s cinema operations.

Movie screenings returned to Proserpine for the first time in almost four decades when The PEC officially launched its cinema arm on December 12, 2022 - the first-time relatively new releases played in Proserpine since the El Dorado Picture Theatre’s closure in 1984.

Manager at Proserpine Entertainment Centre, Kate Boyd, said the cinema has been a budding success, and is offering the Whitsunday town something extraordinarily special.

“To have a cinema, living in small town, it can be a huge thing,” Ms Boyd said.

“Having something else to do, to be able to get out, it has huge benefits. And people are coming more often, they’re realising that we’re back and functioning, that we have state of the art facilities, and a full front of house.”

With more support, The PEC hopes to receive newer releases from distributors.

Movie sessions have been held weekly - with a small break in February – on Sundays and Mondays and have included new releases and Nostalgia Screenings of films like Back to the Future, E.T., and The Goonies.

“It’s part of our plan to be continually trialling things, trying to give people what they ask for,” Ms Boyd said.

“What we’re seeing is a building of momentum that we’re hoping to continue.”

The Proserpine Entertainment Centre is building a budding audience of cinemagoers and hopes to continue the growth with more support from the town

In other news