Nationally recognised business coach and keynote speaker Judy Porter of Shiift will deliver an energising presentation, Getting Out of Your Own Way, at the 2025 Whitsunday Business Conference. With over 25 years as a multi-industry business owner and a background in psychology, Judy understands how personality, beliefs, and leadership styles shape business culture.
Judy challenges leaders to reflect on their approach, build genuine trust, and embrace their role as visionary leaders.
“Growing a passion into a business is a wild, rewarding ride,” she says. “But what happens when you’re still in the driver’s seat, tooting your own horn, and holding the map with white knuckles? At some point, you have to trust the team, step into the leadership space, and create a culture where your people can drive the vision forward with you – not just ride along.”
Drawing on experience managing teams of up to 250 staff, Judy offers practical tools to move from micromanagement to empowerment. Known for her engaging style, humour, and actionable strategies, she is a former Chamber Board member and active contributor to regional initiatives.
Judy will also lead a concurrent session, The Art of Feedback: The F-Word That Could Save Your Team and Your Business. This interactive workshop explores how feedback can motivate teams and improve culture without causing defensiveness or discomfort.
Attendees will gain valuable insights to unlock their team’s potential and drive sustainable business growth.
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