This month, we highlight long-time Chamber member Elizabeth Hackett, Executive Chair of Australian Adventure Tourism Group (AATG) and Operations Manager of Magnums Unique Accommodation, a well-known Airlie Beach property that has evolved with the region’s tourism landscape for over 30 years.
Originally developed as a honeymooners’ village, Magnums transformed into a backpacker resort during the pilot strike era, and now stands as a modern 3.5-star destination for couples and independent travellers. Centrally located in the heart of Airlie Beach, Magnums offers clean, affordable accommodation paired with relaxed tropical charm and friendly service.
Elizabeth has managed the property for three decades, building on the vision of her late husband, Michael Hackett. “Michael saw the potential of this real estate as part of a greater strategy for the town. I was fortunate to be entrusted to carry that vision forward.”
Today, she leads Magnums and AATG through a new era of tourism, marked by a growing demand for nature-based, sustainable, and experience-driven travel. The group is in the final stages of approval for an exciting new project that will deliver a world-class, nature-focused tourism experience in the Whitsundays — with Magnums set to evolve as part of this development. The Whitsunday Skyway project will deliver considerable public benefit to the region.
Elizabeth currently sits on the Board of Tourism Whitsundays and is also the Chair of Judges for the Queensland Tourism Awards.
Workforce stability in the current climate remains a strength, but managing yield and OTA reliance is a challenge. Elizabeth and her team are focused on building direct booking channels and guest loyalty to improve profitability and engagement.
Her top business advice:
Invest in your team — they are your greatest asset.
Lead with integrity — trust is everything.
Think regionally — when the region thrives, so does your business.
Elizabeth values the Chamber’s collective strength, saying, “It’s inspiring to be part of a network working toward shared success across our region.”
Learn more about Magnums Accommodation: https://www.magnums.com.au/
Contributed with thanks to Whitsunday Chamber of Commerce and Industry
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