Local Whitsundays entrepreneur-turned-author Rick Brown is making waves with his new book, The Mysterious Mr Isaac, a modern business fable for business leaders.
Drawing on decades of corporate experience, Rick distils practical, timeless lessons on mentorship, client care, and sustainable business success.
Set on a crowded London Underground train, the book tells the story of a young professional who meets Mr Isaac, an unassuming mentor whose wisdom transforms the way he approaches business. Through their conversations, readers learn that real success is built on integrity, perseverance, and genuine client care – not shortcuts.
Rick, who built a multi-million-dollar business before retiring to the Whitsundays, recently shared key insights from the book at the 2025 Whitsundays Business Conference, hosted by the Whitsundays Chamber of Commerce and Industry.
He highlighted a critical distinction for regional businesses: “A customer makes a purchase. A client trusts you to deliver value consistently. Understanding this distinction can transform how small and regional businesses operate, grow, and build long-term relationships.”
Three conference attendees won copies of The Mysterious Mr Isaac, giving them the opportunity to apply Rick’s lessons firsthand.
With its engaging storytelling and practical guidance, The Mysterious Mr Isaac offers entrepreneurs, business leaders, and students a blueprint for lasting success, making it a timely and essential addition to any business bookshelf.
As a member of the Whitsundays Writers Festival Advisory Group, Rick is helping craft the festival’s 2026 and 2027 programs, ensuring the next chapters of the region’s literary scene are as inspiring as his own storytelling.
The Mysterious Mr Isaac is now available through major retailers, online outlets, and local libraries, with Whitsundays-based publishing services company 852 Press supporting its journey to readers globally.
Contributed with thanks to Director of 852 Press, Dr Julia Evans.
Author & Entrepreneur, Rick Brown. Photo supplied
The Mysterious Mr Isaac, out now. Photo supplied
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