Strong tourism recovery results for domestic tourism have been released in the latest National Visitor Survey by Tourism Research Australia last month.
The Mackay Isaac Region placed eighth nation-wide in the Top 10 tourism regions in overnight trips in the year ending September 2022, compared to the year ending September 2019, with an impressive 13 per cent increase and a total of 1.2 million trips.
The Mackay Isaac Region was unique in seeing an overall increase across both holiday and business travel visitors, with an increase of 31.9 per cent and 13.6 per cent respectively compared to 2019.
For the first time since the start of the pandemic, all spend by travel purpose categories exceeded pre-pandemic levels.
Mackay Isaac Tourism CEO, Al Grundy said that these results can be attributed to the efforts of the tourism industry working together to promote our region.
“The generous support of our major sponsors, including Mackay and Isaac Regional Councils, Tourism Events Queensland, Mackay Airport and Harrup Park, along with the hard work and contribution of our local businesses and operators, have been instrumental in returning these record-breaking results for the region,” Mr Grundy said.
“We are seeing the results of a successful events calendar drawing visitors to the region, along with the strength of the domestic drive market, which has seen caravan and RV growth supporting the overall leisure visitation.
“We look forward to maintaining strong visitation into 2023. Our major Destination Marketing Campaign, commencing in February 2023 will highlight the region’s strong event calendar and promote the message to ‘stay a little longer’ and experience the wonderful local experiences on offer.”
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