What started as a tiny two-reformer passion project in the midst of the pandemic has grown into a community. Principle Movements has evolved far beyond its early days, and now they're found themselves nominated for the 2025 Whitsunday Business Awards’ Small Business Hero Award. This is their very first nomination, and a special milestone for the small studio.
“We’re really grateful for this nomination. It’s a big milestone for us and a reflection of the incredible support we’ve had from our clients and the whole Whitsunday community,” said Director and Founder Ashleigh McDonald.
Principle Movements combines strong movement knowledge with a personal approach
across both group classes and Clinical Pilates. In clinical work, Principle Movements look closely at how each person moves — their patterns, strengths and goals — and tailor sessions around that. In group classes, the same principles apply: thoughtful programming, clear options, and instructors who understand how to support different bodies safely and effectively.
“Our clients know they’re walking into a space where they’re welcomed by name, supported at every stage of their journey, and guided by instructors who genuinely care,” added Ashleigh.
“People often see the reformers and the energy of the classes, but not the layers underneath — the movement reasoning, the programming, and the care that goes into every session. Despite our growth, the heart of the studio remains the same: an inclusive, calm space focused on supporting each persons ability and how their body moves.
“In 2025, we were able to bring a long-time dream to life by partnering with National Pilates to host instructor workshops here in North Queensland — something regional teachers often miss out on unless they travel far or join online. But even with this growth, our biggest strength remains our team of knowledgeable, caring instructors.
“Whether someone is injured, pregnant, new to exercise or chasing specific goals, we take the time to understand their body and help them move with confidence.”
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