Nestled in the heart of the Whitsundays, Tassal’s Proserpine prawn farm is proving to be much more than a seafood producer. It is a quiet local success story, combining innovation, sustainability, and a strong sense of community.
The farm, which supplies prawns across the country, is run by locals and focused on local impact. From jobs and training to environmental care and community partnerships, Tassal’s presence in Proserpine is making a meaningful difference.
Over the past year, Tassal has spent almost $55,000 supporting community groups, events and causes across the Whitsundays. This includes local associations such as the Whitsunday Brahman Rugby League, the Cannonvale Swimming Club, the Great Barrier Reef festival, the Whitsunday Show, the Proserpine Golf Club, and the Whitsunday Turtle Rescue Centre.
Tassal’s Manager – Stakeholder and Community Engagement, Courtney Quinn-McCabe, said the company’s community support in the Whitsundays was about giving back in a way that built real, lasting value.
“We believe that when industry and community work side by side, we can achieve much more,” she said. “Our support is about more than sponsorship. It is about helping local groups grow, creating opportunities, and building strong, long-term relationships in the communities where we live and work.”
Tassal has developed a water efficiency plan specifically for its Proserpine site. This is part of a broader approach to responsible aquaculture that includes automated pond aeration, AI-based feeding systems, and real-time water quality monitoring. These tools allow the farm to reduce waste, care for animal health, and ensure long-term sustainability.
The company is also committed to creating jobs in the region. Tassal prefers to hire locally where possible and provides career development opportunities through structured training and leadership programs. It is not uncommon to hear stories of workers who joined as juniors and are now leading teams or mentoring others.
“Our team is part of this community,” Ms Quinn-McCabe said. “We live here, we work here, and we want to see the Whitsundays thrive.”
Publishers Indemnity. Any individual or entity that places advertising, supplies copy material, or submits editorial content to Core Life Publishing agrees and undertakes to ensure that all such material:- Does not infringe upon any copyright, trademark, or other intellectual property rights;- Is free from any content that could be considered defamatory, libelous, or slanderous;- Does not infringe upon any rights related to privacy or breach of confidence;- Contains no obscene, indecent, or otherwise unlawful material;- Complies fully with the Trade Practices Act and all other applicable laws, regulations, or statutes.Furthermore, by submitting or placing such material, these individuals or entities agree to indemnify and hold harmless the publisher, Core Publishing and Events Pty Ltd, and/or its agents from and against any and all investigations, claims, demands, liabilities, damages, costs, or judgments arising out of or in connection with the material provided. All material is believed to be accurate at the time of printing and remains the copyright of Core Publishing and Events Pty Ltd.
© 2024 Mackay and Whitsunday Life Pty Ltd.
