Last week, Laura Knipe Marketing Manager, Tourism Whitsundays attended Tourism and Events Queensland’s, ‘Queensland is Calling’ Greater China Roadshow in Shanghai and Guangzhou.
She was joined by Hamilton Island and 22 other outstanding Queensland operators.
The event consisted of 70 meetings with wholesalers and product managers from China, Taiwan and Hong Kong and training sessions with over 170 travel agents.
She also attended four networking events with wholesalers, key Chinese media personnel and airline representatives.
Last year, 62,000 Chinese travellers came to the beautiful state of Queensland, and growth is predicted to accelerate with Chinese visitation expected to deliver $2.9 billion to the Queensland economy by 2032.
The roadshow was a very important part of ensuring The Whitsundays’ involvement in this economic growth.
While many of the delegates were familiar with The Whitsundays, many were not aware of the great diversity of accommodation and experience offerings available, whether for groups or individual travellers.
While China is far from being The Whitsundays’ largest international market, the market’s significant travel intent around the Chinese New Year period in February is a welcome avenue for filling a quiet period in the region.
We look forward to welcoming more travellers during this period, and all year round.
Tourism Whitsundays Marketing Manager, Laura Knipe with the Hamilton Island team, Joyce Shen and Daizaburo Hayashia. Photo supplied The ‘Queensland is Calling’ Greater China Roadshow in Shanghai and Guangzhou. Photo supplied
