Star by name, local stars by nature.
The Mackay 2022 radio survey results were announced last week, with Star 101.9 Mackay taking the top spot for the second year in a row.
Star was announced as the most listened-to station with a 19.6 per cent share, number one for ages 25-54 with a 22.7 per cent share and the number one breakfast show with 20 per cent listenership during that time slot.
Breakfast show announcers Scott Linden and Rachel Zonta said the network has a generous platform, with thousands of dollars in prizes given away in the local community every week.
“We have $5,000 to give away every week with Instagrand, and our recent Push the Button promotion had $30,000 in cash and prizes,” Rachel said.
Locals winning big bucks has been one of the most enjoyable moments for the breakfast duo.
“Seeing a local family win $10,000 and knowing it will make a real difference was such a highlight,” Rachel said.
“I just wished I had seen the moment,” Scott added.
“I was adjusting microphones when the $10,000 prize happened. Another $1,000 prize I missed when I went to get a coffee,” he laughed.
Scott said that it’s the behind-the-scenes that makes the show fun to do.
“With Rach doing the show a few days a week from home we see each other on a video call. Sometimes we might be chatting and Rach’s bub and I are waving at each other while we’re doing an interview, or Rach is having to wrestle control of headphones from a squirming toddler while we’re trying to do a contest.
“It’s fun to watch and I’m glad my kids are through that stage.”
Being the region’s only local female breakfast announcer and a working mum means Rach resonates with a wide audience of listeners.
“I think it’s a huge point of difference, I can relate to the women and mums in our region and we can share laughs about similar issues.”
The radio station also keeps its local connection going in the afternoon, with announcer Kaley Baker on-air from 12pm weekdays. Kaley moved to the afternoon slot when Rachel returned to the breakfast show after maternity leave.
Other results of the radio survey announced 4MK as the number one commercial station amongst listeners aged 65+. Triple M took out the top spot with male listeners across its breakfast show and drive show, while Hit FM took the drive spot with female listeners.
Star 101.9 Mackay celebrate being named as the most listened-to radio station in Mackay in the 2022 radio survey
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