Wednesday, December 6, 2023

Issue:

Mackay and Whitsunday Life

RDO Equipment Is Your Local Machinery Expert

Located on the north side of The Leap, RDO Equipment Mackay is the cornerstone of agricultural and construction needs.

With a history in farming lifestyle, the business has undergone significant transformations to reflect their diverse range. The journey began with the business under the name Vanderfield Mackay, which was replaced by RDO Equipment in 2019. The name change took place 18 months ago, solidifying their identity as a one-stop solution for agriculture and construction machinery.

The client base at RDO Equipment is as diverse as their machinery. Branch Manager Lindsay Mawbey outlined the three primary demographics, catering to farmers, both in crop and cattle, civil contractors and individualist hobby farms.

RDO Equipment boasts an extensive John Deere product range, covering everything from ride-on and zero-turn mowers to robust tractors with a range of attachments. Machinery extends to a range of farming and construction equipment, including high-capacity cane harvesters, diggers, graders, dozers, and wheel loaders.

With partnerships to over seventy companies, RDO Equipment serves various attachments and aftermarket accessories. This means they can source specialty items for customers, ensuring a comprehensive range of options for even the most specific needs.

One of the standout qualities of RDO Equipment is their emphasis on employee satisfaction, as highlighted by Lindsay Mawbey, “If we can keep the staff happy and retain them all, the customer gets the benefit of that just by looking after your employees.”

With a team of 25 staff members in sectors including sales, parts and service, the company prioritises a happy workforce. This translates into their customer service, creating a positive environment for both employees and clients.

As technology advances, RDO Equipment prioritise staying ahead of the curve. With a focus on technology training, particularly with the John Deere range and AMS (Agricultural Management Solutions).

Lindsay stated, “We can get the data from harvest yield monitors which allows variable rate fertilizers and variable spray applications, which equates to huge savings on input costs.”

RDO Equipment aims to be at the forefront of the industry, with the future introduction of autonomous tractors on the horizon to improve efficiency and reduce labour costs.

With Christmas fast approaching, RDO Equipment stock a range of agricultural-themed toys, including the ever-popular 12-volt and 6-volt ride-on gators, catering to the increased interest from local shoppers.

Take a stroll through the showroom to discover the diverse range, with equipment to suit all ages. The commitment to quality and customer satisfaction is highlighted through a vast selection of inventory and enthusiastic team members who are ready to assist.

With a skilled team, a diverse range of high-quality products, and a commitment to staying ahead in the ever-evolving landscape of technology, RDO Equipment stands out as a reliable partner for farmers and contractors alike. Visit the showroom on 2276 Bruce Highway.

Drone shot of RDO Equipment’s extensive machinery fleet

Photo credit: RDO Equipment

Grab some goodies for the kids in time for Christmas

Enhance your performance in agriculture and construction with RDO Equipment

Photo credit: Sinead Porter

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