Red Cat Adventures Acquires Whitsunday Jetski Tours

One of the region’s biggest marine tourism companies just got bigger with the acquisition of another Airlie Beach adventure tourism brand.

Whitsunday-based operator Red Cat Adventures officially purchased one of the Queensland tourism mecca’s famed outfits: Whitsunday Jetski Tours.

Red Cat owners Asher and Julie Telford struck a deal with Steve and Toni Ward from Whitsunday Jetski Tours’ and promise to now continue ‘business as usual’ for consumers and staff, operating both brands and continuing their much-loved award-winning tours.

The Wards – who have owned the local business for 12 years - said “when the time came to let it go, it would need to be taken on by people we could trust to maintain the team spirit, ethos and high service levels we’ve worked so hard to achieve.”

Red Cat Owner Asher Telford said the opportunity to take on another unique, securely established, premium tourism product was too good to overlook.

“For a long time now, we have felt that the offering provided by Whitsunday Jetski Tours would complement our existing experiences perfectly,” he said.

“It is an honour to be adding Whitsunday Jetski Tours to our Red Cat Adventures suite.”

Julie Telford said the future for both brands and the Whitsunday tourism scene was bright.

“Now we can be a one-stop adventure shop, offering visitors to the Whitsundays a week-long itinerary if they so choose,” she said.

Tourism Whitsundays Chief Executive Officer, Rick Hamilton, said “Asher and Julie’s confidence in the Whitsunday tourism market is inspiring” and that this will be “an incredible bonus for visitors and an asset to the region.”

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Steve and Toni Ward sell Whitsunday Jet Ski Tours to Red Cat owners Asher and Julie Telford. Photo supplied.