Remembering Joan Edna Clarke: Businesswoman, Volunteer and Community Champion

Cover Girl Edna Clarke promoting Esmerabla. Photo Supplied  

‍

Born October 29, 1935, Joan Edna Clarke was the eldest of nine children of Edward and Madalene Gray. She attended Proserpine State Rural School but as was the case with many of her era, she completed her education at Blackheath College, Charters Towers.  

‍

Joan, known to most as Edna, commenced nursing at Proserpine Hospital in the mid-early 1950s however due to illness she was unable to complete her course. In later years, she channelled her interest in that field through her volunteering efforts within the community.  

Edna was an enterprising lady who was a successful businesswoman in a diverse range of ventures.  In the mid1950s, with her mother, Madalene Gray, she opened Jo-Anne Salon, a women’s dress shop which was located on Main Street where Shoe Biz now stands.  

Edna remained closely involved in her parents’ business and became a familiar face in the district. Featured as the “cover girl” on brochures promoting their five-day Whitsunday tours aboard the cruiser, Esmeralda, she helped represent the family’s tourism venture and was readily recognised throughout the area. She also supported her parents’ involvement in the Whitsunday Sailing Club and was an original member, heavily involved in fundraising for the club.  

‍

Edna’s eye for fashion and creativity extended to floristry, where she excelled. After joining the Proserpine Floral Art Group in the late 1950s, she later studied in Brisbane, including Ikebana, and taught floristry across North Queensland. She was the first in the region to send dried arrangements throughout Australia and was commissioned by the city of Mt Isa to create silk and feather arrangements for the Queen’s 1970 visit. In 1974, after floods devastated the family farm, she opened a florist shop in Evelyn House on Main Street. In the 90s, she worked as a holiday relief florist on Hayman Island. Edna regularly contributed to the annual show’s floral art display, and she exhibited paper tole work at the Proserpine Museum in the early 2000s.  

‍

An excellent cake decorator, Edna made and decorated cakes for many local brides. She was savvy enough to realise the combined business potential of providing both wedding cakes and flowers for the burgeoning bridal market.  

‍

Always with an eye for future trends, in the 1980s, Edna introduced the microwave to many locals and taught very popular microwave cooking classes throughout the district; producing a specialty cookbook for enthusiasts. Her marshmallow pavlova roll was a signature dish that never failed to be a hit.  

In partnership with husband, Hugh, whom she married in 1957, and her son, Allan, Edna operated Fresh Whitsunday, the retail arm of their wholesale business, and continued with the salad production after the retail store closed.  

‍

Despite a busy family and working life, Edna found time to devote herself to the community. A long-serving member and President of the Proserpine Hospital Auxiliary, she helped raise hospital funds, secured palliative care rooms in the new hospital plans, and, with Tolma Camm, developed the “Adopt-A-Ward Program,” which encouraged community groups to support hospital areas. This program was recognised by the Health Minister and Premier. Following her breast cancer diagnosis and treatment, she and her sisters also held numerousPink Ribbon fundraisers.  

‍

Edna was very involved with Proserpine Rotary, supporting husband, Mitch, during his term as District Governor. As a member of the Rotary Annes, she was awarded the Paul Harris Fellow Award which honours and thanks individuals for their generous, ongoing support of The Rotary Foundation.  

‍

Joan Edna Clarke passed away on September 25, 2005, a month shy of her 70th birthday. Hers was a life well lived!  

‍

Story and photo sourced from Proserpine Historical Museum Archives.  

‍

Contributed with thanks to Larraine Briggs.

‍