Workers from across the country are encouraged to ‘Pick Paradise’ with a clever new marketing campaign that entices people to choose the Whitsundays when looking for work in the agriculture and aquaculture industries.
An interactive job noticeboard, the ‘Pick Paradise’ digital platform allows farmers to advertise their positions vacant totally free of charge.
Connecting to dedicated social media pages and profiles, the platform targets specific demographics within Australia to promote diverse occupations within the sector.
Bowen Gumlu Growers Association Chief Executive Officer, Ry Collins, said it was a perfect time to reignite interest in working in our region.
“With the horticulture industry at peak production, and the mango season beginning in November, workers in the region could be guaranteed ongoing positions in a variety of roles,” he said.
“Pick Paradise also presents a new opportunity for growers to advertise upcoming positions for free on the website and then use the hashtag #pickparadise to remain connected across social media.”
Pick Paradise is a joint initiative between the Bowen Gumlu Growers Association and the Queensland Agriculture Workforce Network with funding from the Department of Agriculture and Fisheries.
Bowen Gumlu Growers Association President, Carl Walker, said he welcomed the funding from state government to continue to support growers through the workforce labour and skills shortage.
“It is vital that we continue to innovate new ways to attract workers to the region,” he said.
“Pick Paradise demonstrates the ways we can support our industry through contemporary workforce planning practices.”
The campaign was officially launched at the Merinda Hotel in Bowen earlier this month.
David Shorten (BGGA), Adelaide Belyea (BGGA), Gillian Russell (The Third House), Jenn Honnery (Green Turtle Creative).
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