Redhotblue: Real Conversations with Get Real Workwear & Safety

ehind every successful creative agency are businesses willing to take a leap, back a vision, and commit to building something meaningful. Real Conversations puts the spotlight on those businesses sharing, in their own words, how strategic branding and marketing have shaped their growth.

Get Real Workwear & Safety is a well-known local brand, supplying industry trades with reliable gear for more than a decade. Redhotblue has worked alongside Get Real to deliver cut-through campaigns for key product sales and promotions, where visibility drives results. We spoke with owner Nathan Price about the value of professional marketing and what it takes to stand out in a competitive retail market.

Why do you continue to invest in marketing rather than relying on familiarity alone?

Describe your favourite Get Real marketing campaign?

Our favourite Get Real marketing campaign would have to be the “Win $10,000 Can Crush Competition”, which we ran as part of our 10th Birthday Celebration.

This campaign stood out because it created huge excitement both in-store and online, and it was backed by strong, professional graphics and consistent branding that immediately grabbed attention. The campaign also generated strong customer engagement because it was fun, different, and gave people a reason to visit the store and be part of the celebration.

One of the biggest highlights was the outside broadcast on the day of the major can crush appointment, which created a real buzz in the community and helped turn the event into more than just a promotion — it became a memorable Get Real milestone.

Overall, it was a campaign that combined strong visuals, community engagement, and excitement, and it helped reinforce Get Real’s brand as bold, energetic, and locally connected.

What are the benefits of hiring a professional agency to do your marketing rather than in-house?

Hiring a professional marketing agency gives us access to a wider skill set than we can realistically maintain in-house. Agencies bring strategic planning, creative direction, high-level design, copywriting expertise, and data-driven campaign management, all under one roof.

It also saves time internally — instead of our team juggling marketing on top of daily operations, an agency can deliver consistent content, professional branding, and structured campaigns that align with business goals.

Most importantly, agencies provide an outside perspective and keep us accountable to growth. They help ensure our marketing remains modern, competitive, and aligned with trends in digital advertising and customer behaviour.

How have campaigns helped influence customer behaviour?

Our campaigns have strongly influenced customer behaviour by increasing both brand awareness and customer confidence.

We’ve seen campaigns drive behaviour in practical ways, such as:

• increased enquiries from mining and industrial clients
• higher engagement and repeat visits to our website
• customers coming in-store asking for products they saw promoted online
• improved uptake in specific product categories (boots, PPE bundles, new releases)

Overall, our campaigns have helped shift customer behaviour from simply “shopping” to actively trusting Get Real as their go-to safety supplier, which builds long-term loyalty and repeat business.

JODY EULER : redhotblue and

NATHAN PRICE: Getreal Workwear

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