Tourism Whitsundays has launched the STARS Program, a fresh way to shine a light on the people, places and stories that make The Whitsundays so special.
The program invites local tourism operators and businesses to share their latest news, achievements and updates. Whether it’s a new tour, a recent renovation, standout reviews, or efforts to protect the environment, every story helps promote our region far and wide.
This information will be used to showcase the Whitsundays across regional, state and national platforms, including Tourism and Events Queensland, Tourism Australia, media outlets, trade partners, and Tourism Whitsundays own marketing channels. The more we know, the more we can celebrate everything that makes our region shine.
STARS stands for:
Something new: new offerings, updates, or exciting projects
Transformation and training: business improvements or staff development
Advertising and articles: promotions, campaigns or media coverage
Recognition and results: awards, milestones, or glowing feedback
Sustainability: steps taken to protect and care for our environment
By gathering and sharing these stories, Tourism Whitsundays can highlight the passion and hard work happening across the region, while keeping The Whitsundays front of mind for visitors and partners alike.
It’s all about telling our story and showing the world what makes our region one of Australia’s most loved destinations.
Find out more by contacting us: marketing@tourismwhitsundays.com.au
Contributed with thanks to Tourism Whitsundays
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