Sugar Market Holding Steady

Simon Hood, Wilmar Manager Grower Marketing

The global sugar market has been holding steady in recent weeks, with supply fundamentals keeping a lid on prices.

Brazil is now halfway through its crushing season, and analysts are forecasting production between 39 and 40 million tonnes. With that much sugar expected, commercial traders are confident supply will comfortably meet demand through to the first quarter of next year. This has left speculators largely in control of short-term price movements, looking to push prices below 16 US cents per pound before easing back towards 17 US cents. While they hold a large short position, they remain vulnerable to any unexpected news of lower supply.

Here at home, Wilmar Grower Marketing has released its three-year comparative analysis report, following the finalisation of 2024-season pricing on 30 June. The results speak for themselves: Our Production Risk Pool and Allocation Account have consistently outperformed QSL’s Harvest Pool and Shared Pool. Over three years, the difference in total income for an average-sized grower is significant.

We’ve also issued our quarterly update on the 2025 Managed Pool Plus, giving participating growers insight into the hedging strategies we use to maximise returns. This season’s pool includes committed MEI (miller economic interest) tonnes, meaning we’re working hard to deliver the best possible outcome in all market conditions. Against our benchmarks, the pool is performing well despite the softer market. Interest in managed pool pricing is growing, with the 2026 Managed Pool Plus attracting strong commitments before it closed at the end of July.

Outside the office, our team has been busy during show season, supporting local events, presenting awards, and catching up with growers. Most recently, our Plane Creek Grower Relationship Manager Jonathan Reichard joined colleagues from the Plane Creek Mill and AgServices teams at the Sarina Show to host the Wilmar stand – a great opportunity to connect with the community and celebrate our local industries.

We’re also delighted to welcome Misty Bland as our new Grower Relationship Manager in Proserpine. A canegrower herself, Misty understands the realities of farming life and is passionate about supporting growers. She’s also well known for her volunteer work and community involvement – values that are a big part of who we are at Wilmar Grower Marketing.

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Plane Creek Grower Marketing Relationship Manager Jonathan Reichard (right) represented Wilmar at
the Sarina Show with staff from the AgServices and Engineering teams. From left are David Parker,
Pieter Van Vuren, Manju Srinivasalu and Mark Tanizar

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