The Whitsunday region has once again toppled previous records by exceeding visitation numbers to emerge as one of Queensland’s most popular holiday destinations.
“We are clearly the stand-out region in Queensland, with the highest percentage increase of overnight visitor expenditure, along with record increases in domestic holiday visitors,” said Tourism Whitsunday’s Chief Executive Officer, Rick Hamilton.
The latest National Visitor Survey (NVS) revealed visitors to the region welcomed a record 811,000 domestic visitors, who spent a collective $1.3 billion in the year to June 2022, an increase of 31.2 per cent.
Domestic visitors enjoyed 3.7 million nights in the Whitsundays, with an average spend per visitor of $1,613.
“This underlines the significant contribution that tourism makes here, as we are a region that relies on tourism for 1 in 3 jobs,” said Mr Hamilton.
“These results are an excellent validation of our unparalleled product offering and the investment our operators have been making in new experiences for all visitor demographics.”
“The results released yesterday show that The Whitsundays is one of the most desirable destinations in Australia and we’re looking forward to continued growth in the interstate and international markets.”
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