Thursday, August 24, 2023

Issue:

Mackay and Whitsunday Life

Tourism In Bowen Breaks Records

The recent influx of international tourists combined with the travelling grey nomads, who enjoy spending the winter months in sunny North Queensland, have been major factors contributing to the biggest visitor numbers ever recorded in Bowen.

Bowen Tourism and Business welcomed 5751 visitors in July, an average of 185 customers per day passing through the doors of the Big Mango Visitor Information Centre south of Bowen and the information booth at Bowen’s Front Beach.

The previous record month was September 2020 when the team welcomed 5375 visitors.

Manager of Bowen Tourism and Business, Leanne Abernethy, said the visitors were from all states of Australia as well as overseas.

“We have noticed an increase in the number of international visitors since about February,” she said.

“It has been great to see Bowen buzzing this winter and we expect the numbers to remain strong.”

Records show that 23 per cent of visitors were staying in Bowen, 22 per cent were making a day trip into Bowen and a further 5 per cent wanted information for towns to the south, meaning at least half of visitors were spending money in our region.

Chief Executive Officer of Tourism Whitsundays Rick Hamilton said it was fantastic to see record visitation and the return of international holidaymakers.

“Bowen attracts an array of domestic and international visitors showcasing world-class beaches, a variety of accommodation options and an incredible number of day trippers staying elsewhere in The Whitsundays,” he said.

“Congratulations to the wonderful team and volunteers at Bowen Tourism and Business. Their experience and knowledge are a testament to these results, encouraging guests to explore more, enjoying the secluded beaches, fringing reefs, stunning lookouts and of course, The Big Mango.”

QUICK FACTS

• 5751 tourists visited information centres in Bowen in July

• That’s 185 visitors per day on average

• 23 per cent of visitors were staying in Bowen

• 22 per cent were making a day trip into Bowen

• 5 per cent wanted information for towns to the south

Manager of Bowen Tourism and Business, Leanne Abernethy with visitors John and

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