The Whitsundays has received a glowing report card from the National and International Visitor Survey (NVS and IVS), cementing the region as a popular destination for holidaymakers.
Over the year, prior to June 30 2023, The Whitsundays had 765,000 domestic visitors choosing to come into the region, an increase of 11.7 per cent from the last three years, and each spending on average 5.5 nights in the area.
While international visitor numbers are down, The Whitsundays welcomed 68,000 international visitors, spending an avenge of 8.6 nights, an increase of 1.7 nights when compared to the same period in 2019.
These visitors saw $1.3 billion in Overnight Visitor Expenditure (OVE), which is an increase of 29.3 per cent over the last three years, and a 51 per cent increase on pre-pandemic Overnight Visitor Expenditure.
The Survey also reflects the $1,724 individual spend per person, which is a 19 per cent increase over the last three years.
Tourism Whitsundays CEO Rick Hamilton expressed his excitement about these remarkable achievements, stating, "These results, while not record-breaking this time, underscore The Whitsundays' status as an unmatched holiday destination.
“As the economy tightens, we are seeing a slight decrease in expenditure, directly related to holiday spend in region. However, the length of stay and visitor numbers remain strong.
“We are immensely proud of our region's world-class tour operators, accommodations, and businesses that contribute to delivering outstanding experiences for all visitors, regardless of their budget," Mr Hamilton said.
Record numbers have been checking into The Whitsundays, for the year up to June 30 2023. Photo supplied
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