Tourism Whitsundays joins global alliance shaping the future of travel 

Tourism Whitsundays has officially joined the Destination Think Collective, a global network of forward-thinking destinations committed to building a more sustainable future for tourism.

The Collective includes regions such as Auckland, Banff, Copenhagen, Queenstown, Hawai’i and Aruba. Together, they share the belief that when tourism evolves to meet modern challenges, it can become a powerful force for good, supporting communities while protecting the natural places visitors come to experience.

For The Whitsundays, joining the Collective reflects our ongoing commitment to caring for the Great Barrier Reef and the broader region. As custodians of one of the world’s most recognised natural assets, sustainability is not a trend here, it is a responsibility.

Tourism Whitsundays CEO Tim Booth said the move is about collaboration and shared learning.

“By joining the Collective, we’re strengthening our commitment to safeguard what makes this region special while connecting with destinations around the world who are on the same journey.”

The Collective aims to build a tourism industry that benefits local communities, supports resilient economies and protects the planet. It also recognises that travel can inspire positive change, with visitors experiencing sustainability initiatives firsthand and taking those lessons home.

Across The Whitsundays, operators, community groups and citizen science projects are already setting a strong example in environmental stewardship. Membership in the Collective allows the region to share that leadership while continuing to learn and improve for the future.

Contributed with thanks to Rosanagh Gallivan, PR & Social Media Manager, Tourism Whitsundays.

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