Tourism Whitsundays has officially launched its new destination website, marking the next phase in its digital evolution and delivering an elevated, more intuitive experience for travellers planning their Whitsundays escape.
The launch follows a period of strong online performance in the lead-up to the website’s redevelopment, with the rebranded platform earlier this year recording significant growth in visitation for the year ending June 2025. Compared to the same period the year prior, new users increased by 48%, with overall page views rising by 31%, a reflection of growing awareness and interest in The Whitsundays as one of Australia’s most desirable holiday destinations.
This upgrade comes as Tourism Whitsundays transitions from WordPress to ROAM, a next-generation destination marketing platform purpose-built for Australian tourism organisations. The move is designed to future-proof operator data by leveraging the Australian Tourism Data Warehouse (ATDW) as a single source of truth, ensuring accurate, connected and up-to-date information for visitors.
The new platform enhances mobile performance, speeds up load times, and delivers an engaging, map-led experience with itineraries, food and drink guides and walking trails that make trip planning effortless.
Phase one introduces enhanced accessibility via UserWay, helping the site meet WCAG 2.2 AA standards with improved navigation, screen reader support and contrast controls. Phase two, launching in 2026, will add ROAM Concierge an AI-powered trip planner offering personalised itineraries and tailored content for visitors.
Tourism Whitsundays CEO Tim Booth said the new website represents a major step forward in Tourism Whitsundays’ mission to showcase The Whitsundays as the heart of the Great Barrier Reef.
The new home page for Tourism Whitsundays website. Image supplied
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