Whitsunday Regional Council Launches Events Centre

Whitsunday Regional Council has taken a strategic step forward with the launch of Whitsunday Event Centres, bringing together three of the region’s leading venues under one unified platform.

The initiative connects the Proserpine Entertainment Centre, Shute Harbour Marine Terminal and Flagstaff Hill Convention Centre, positioning the Whitsundays as a competitive destination for conferences, corporate events and major celebrations.

Rather than a simple rebrand, the program is designed to actively take the region to market through industry networks, trade events and business tourism channels. Led by Council’s Commercial Business Directorate, the approach aims to secure new events that drive visitation beyond peak tourism periods.

Mayor Ry Collins said the launch reflects a deliberate focus on economic growth.

“This is not just about a new logo, it is about how we actively take our region to market and create real opportunities for local businesses,” Mayor Collins said.

By presenting the venues under one coordinated identity, Council is offering event organisers a clearer, more professional pathway to host events in the region. An integrated online booking system further streamlines the process, allowing users to explore venues, review layouts and submit enquiries with ease.

The move is expected to support local accommodation providers, hospitality venues and suppliers, while strengthening the Whitsundays’ reputation as a destination capable of delivering high-quality events year-round.

Event organisers and businesses can explore the new platform at www.whitsundayeventcentres.com.au.

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