Statistics aren’t all boring, especially when they make our region shine!
Last week, the Regional Tourism Satellite Account (RSTA) data was released, and the figures give us a comprehensive snapshot of the impact of tourism on our regional economy.
The Australian Bureau of Statistics compiles the data and it takes a full 12 months to distil and analyse.
These results come shortly after our National Visitor Survey (NVS) results, but that data is reporting on different areas of tourism.
To break it down in simple terms - the NVS measures visitor numbers and spend while the RSTA is measuring the full effect and flow-on effect of tourism in the region.
The results paint a stunning picture of tourism in The Whitsundays.
Our stand-out results were in Gross Regional Product, employment, and consumption (the total spend by tourists).
The total Gross Regional Product for The Whitsundays in financial year 2022 is $730.1million – an increase of 40.3 per cent compared to 2021.
To support this increase in product, there was a total of 8,100 jobs in or related to the tourism industry, as increase of 31.5 per cent.
The result of increased Gross Regional Product and more jobs to support that increase is a total tourism consumption of $1.2 billion!
These results put The Whitsundays at the top of the leader board as the most tourism reliant region in Queensland.
1 in 3 of our jobs in The Whitsundays is directly in the tourism industry or relates to it.
In this region, tourism is everyone’s job and an industry that supports a lot of the residents.
If you would like to read more into or track the history of the Regional Tourism Satellite Account data, it is housed on the Tourism Research Australia website – www.tra.gov.au
FAST FACTS
• Gross Regional Product for The Whitsundays $730.1million
• 8,100 jobs in or related to the tourism industry
• 31 per cent more tourism jobs than 2021
• A total tourism consumption of $1.2 billion
• Whitsundays most tourism reliant region in Queensland
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