Yooribaya Cultural Experiences has been honoured with two major nominations in the 2025 Whitsunday Business Awards, recognised in both the Business Leader of the Year and Small Business Hero categories. For founder and cultural educator behind the family-run enterprise, the acknowledgement marks the first formal award recognition for the business.
While Yooribaya has long been celebrated informally through partnerships, collaborations, and community engagement, being nominated in an official awards setting carries special significance. A spokesperson for the business said the team was “incredibly honoured” to be recognised in the inaugural awards.
As a family-run First Nations business, everything we do is grounded in cultural integrity, respect, and community,” said Robert Congoo.
“To be acknowledged in this way means so much – not just for our team, but for the Traditional Owners, Elders, young people, and business partners who walk along side us. This recognition highlights the value of cultural leadership in our region”
The launch of the Whitsunday Business Awards adds further meaning to the achievement. Being part of the awards’ first year, they said, reflects a growing regional appreciation for diversity, culture, and community-led business models and signifies a greater acknowledgment of the role First Nations cultural tourism plays in shaping the Whitsundays’ identity.
Yooribaya Cultural Experiences continues to stand out through its commitment to authenticity, cultural responsibility, and community connection.
Beyond workshops and ceremonies, the business delivers cultural education across more than 25 schools, collaborates on environmental and healing initiatives, produces sustainable products, and provides mentoring to organisations seeking respectful cultural engagement
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