Your Social Media Shopfront Checklist

When it comes to social media marketing, most of us focus on posting – but your profiles themselves can do a lot of the heavy lifting. Think of them as an online shopfront. When someone clicks through – can they quickly + easily see who you are, what you do + how to take the next step? If not, it’s time for a few simple tweaks that can make a big difference!!

Instagram bio glow up

If someone sees your content in their feed, they’ll often check your profile before following. Make sure it answers the basics straight away:

· Who you help

· The result you deliver

· An example of credibility (ie “500+ clients” or “Locally owned since 2018”)

· Clear call to action (CTA)

Example: Instead of “XYZ Fitness – Mums + bubs classes, all levels of fitness”, try “Helping busy Mums feel strong in 30min • 500+ clients • Book a free trial ↓”. The first one is fine, but the second is optimised to make people take action.

Other quick wins:

· Add a prime keyword to your profile name – this is searchable too!

· Add your website or booking link – the link that matches your main CTA

· Check you’re on a professional account – ensure your category + contact details are correct + set to display

· Pin 3 posts that show what you do, proof you’re good at it + how to start with you

· Clean up Story Highlights – rename them to be helpful, not random (eg Start Here, Offers, FAQs, BTS – topics that will help people decide if you are the right fit for them)

Facebook fixes

Your About section should follow the same rule – who you help, result, proof + CTA. Keep it short and clear – simplicity ALWAYS wins.

Then check:

· Check all the info is correct – hands up who hates going to a business’s FB page + finding that the info is out of date or inconsistent with their website (so what ARE their open hours? Which one to believe???)

· Use your Big Blue – the call-to-action button under your cover image – and make sure it matches your main goal (Book Now, Call Now etc)

· In Details about you, use a keyworded up blurb from your website to give a full rundown on who you are + what you can do – this is also searchable!

· Invite your friends to follow your page – if it’s relevant to them (logged in as you, click on the 3 dots under the cover image + click Invite friends)

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