Community News

Energy Roadmap Driving Power Security & Price Relief For Queensland

Energy Roadmap Driving Power Security & Price Relief For Queensland

Six months after its release, the Government’s Energy Roadmap is beginning to deliver on its promise of more affordable, reliable and sustainable power across Queensland. The plan aims to put downward pressure on electricity prices while strengthening the state’s energy system through continued investment in coal, gas, renewables and storage. It also focuses on unlocking new supply, including exploring gas potential in the Taroom Trough and progressing key infrastructure projects. Treasurer and Energy Minister David Janetzki said the roadmap was already achieving results. “The Roadmap is our plan to deliver new supply in the right places, at the right time, while keeping the lights on and putting downward pressure on prices,” Treasurer Janetzki said. “Power prices in Queensland are set to drop by about 10 per cent next financial year, in contrast with prices soaring under Labor by 19.9 per cent in a single year after the former Government failed to properly maintain power plants.” Since mid-2025, more than a gigawatt of new storage and renewable energy has become operational, with further developments underway. Market interest has also surged, with more than 50 parties engaging in proposals for new gas-fired generation projects. “There’s been overwhelming market interest with more than 50 parties engaged and over 10 gigawatts (GW) of prospective gas-fired generation identified across 17 projects, highlighting Queensland is open for business for new energy investment,” he said. The roadmap also includes initiatives such as the Investor Gateway and North West Energy Fund, designed to attract private investment and support long-term energy security across the state.

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Mackay Hospital Joins National Concussion Treatment Trial

Mackay Hospital Joins National Concussion Treatment Trial

Mackay Base Hospital has become one of three sites across Australia recruiting patients for a clinical trial investigating a potential new drug treatment aimed at improving recovery time following concussion. The clinical trial will assess the safety and effectiveness of an investigational medication designed to treat concussion and potentially support faster recovery for those affected. Mackay Hospital and Health Service (HHS) Senior Staff Specialist (Emergency) and Principal Investigator Dr Sunday Sofola-Orukotan said concussion was a very common condition which could happen to anyone, anywhere, but was more frequently associated with contact sports such as football. “It’s very common with sporting activities and the rate of presentations of head injuries increases during the rugby season,” Dr Sofola-Orukotan said. Trial sub-investigator and Mackay HHS senior medical officer (emergency) Dr Olurotimi Akinola said concussion presentations in the ED could also be the result of falls and trips. “We see it very often in elderly patients,” Dr Akinola said. “That’s why a study like this is important because it gives us the opportunity to investigate whether a new treatment may improve a patient’s recovery outcomes.” “Generally, most patients with concussion recovered within a few days, but some experienced persistent symptoms such as headaches, dizziness and concentration and memory issues,” he said. “We see people with post-concussive syndrome who have had ongoing symptoms for months and it's affecting their livelihood and day-to-day activities,” Dr Akinola said. There are currently no approved pharmaceutical treatments for concussion available in Australia with recovery focused on rest and symptom relief. This clinical trial would investigate the safety and efficacy of a new drug in the treatment of mild traumatic brain injury and trial participants would receive either the investigational drug or placebo alongside standard care. During his training in Nigeria, Dr Sofola-Orukotan had been involved in another clinical trial and collected data for a study into reducing bleeding in traumatic brain injuries. “This study is very similar to what I’ve done before so I see it as an opportunity to bring this type of research to the Mackay region to benefit our patients,” he said. Anyone interested in learning more about the clinical trial can contact the Clinical Trials Unit on 4951 7561 or email mackay-clinical-trials@health.qld.gov.au Mackay Hospital and Health Service (HHS) trial sub-investigator and senior medical officer (emergency) Dr Olurotimi Akinola, clinical trials nurse Alta Neethling and senior staff specialist (emergency) and principal investigator Dr Sunday Sofola-Orukotan. Photo supplied

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What No One Tells You About Recovering After a C-Section   Why Healing After Birth Surgery Deserves More Attention

What No One Tells You About Recovering After a C-Section Why Healing After Birth Surgery Deserves More Attention

A caesarean birth can be planned, unexpected, calm, chaotic, welcomed, or deeply emotional. For many women, it is all of those things at once. Yet while there is often plenty of discussion about the birth itself, far less attention is given to what comes next… recovery. April is C-Section Awareness Month, a timely reminder that caesarean birth is not the “easy option,” nor is recovery something women should simply be expected to push through in silence. A caesarean is major abdominal surgery, performed at the same time a woman becomes a mother or welcomes another child into her family. In the days and weeks afterwards, women are often navigating pain, fatigue, sleep deprivation, feeding demands, changing hormones, and the enormous responsibility of caring for a newborn, all while healing from surgery. Many mums are surprised by how vulnerable they feel. Tasks that once seemed simple, like getting out of bed, laughing, coughing, lifting the baby capsule, or walking through the supermarket, can suddenly feel challenging. Yet because caring for a baby doesn’t pause for recovery, many women push on long before their body feels ready. What often goes unspoken is that healing continues well beyond the first six weeks. While the skin may appear healed relatively quickly, deeper layers of tissue continue to recover for months. The abdominal wall, scar tissue, core muscles, breathing patterns, posture, and pelvic floor can all be affected. Some women notice numbness around the scar, tightness, pulling sensations, back pain, weakness, bladder symptoms, or discomfort when returning to exercise. Others simply feel disconnected from their body, particularly their scar, and unsure where to begin. Scar care is another area many women are never taught about. Once the wound is fully healed and your medical team has cleared you, gentle scar massage can help improve mobility, reduce sensitivity, soften tightness, and support comfort as the tissues recover. Silicone therapy is also widely regarded as a gold-standard treatment for scar management, helping optimise scar healing and appearance. Early guidance can make a significant difference, particularly if the scar feels raised, tethered, numb, sensitive, or uncomfortable. These experiences are common, but they are not something women need to “just put up with.” One of the biggest myths around caesarean recovery is that if the baby is healthy and the scar looks fine, everything must be okay. But recovery is about far more than appearance. It is about how a woman feels in her body, how she moves, how she functions, and how confidently she returns to daily life. This is where support can make a meaningful difference. Pelvic health physiotherapy can help women recover strength, confidence, and comfort after a caesarean birth. That may include gentle core rehabilitation, scar mobility work, breathing retraining, guidance for safe return to exercise, lifting strategies, and addressing pelvic floor symptoms such as leaking, heaviness, or pain. Just as importantly, it can provide reassurance. Many women feel relief simply hearing that what they are experiencing is valid, understandable, and treatable. As a women’s health physiotherapist, I often meet mothers months or even years after their caesarean who say, “I thought this was just how it would be now.” But it doesn’t have to be. If you’ve had a caesarean birth, recently or years ago, and something still doesn’t feel quite right, a check-in with a qualified health professional can be a helpful next step. Your body has been through something significant, and it deserves care. This C-Section Awareness Month, let’s broaden the conversation. A caesarean birth is still birth. Recovery still matters. And mothers deserve more than being told to bounce back. Because healing well isn’t a luxury after birth — it should be the expectation. Text Box 2, Textbox Women's Health Physio Mackay admin@whphysiomackay.com.au 0476 616 324

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Property Point 24th April

Property Point 24th April

A duck walks into a newsagency, approaches the counter and asks the newsagent: “Do you have any corn?” The newsagent says: No, we don’t have corn. There’s a grain store a few doors up the street and they sell corn.” The duck says “okay, thanks” and waddles out. The next day the duck walks into the newsagency, approaches the counter and asks the newsagent: “Do you have any corn?” The newsagent says: “No, as I said yesterday, we don’t sell corn but the grain shop up the road sells it.” The ducks says “okay, thanks” and leaves the shop. The next day the duck waddles into the newsagency and approaches the newsagent and says: “Do you have any corn?” The newsagent is now sick of it. Exasperated, he says: “Look, mate we don’t sell corn! We are a newsagency! We sell cards and newspapers and lotto tickets. We don’t bloody well sell corn! If you want corn, you go to the grain store up the street and get your corn there.” The next day the duck walks into the newsagency. The newsagent sees him and thinks to himself, “right, if this friggin’ duck asks for corn again, I am gonna go off”. The duck waddles up to him and says: “Have you got any corn?” The newsagent is furious and has had enough. Now he’s shouting: “LISTEN MATE. WE DON’T SELL CORN! I’M SICK OF THIS. IF YOU COME INTO MY SHOP AGAIN AND ASK FOR CORN I AM GONNA GRAB YOUR HEAD AND NAIL YOUR STUPID DUCK BILL TO THIS COUNTER! The ducks says, “okay, thanks” and leaves. The next day the duck walks into the newsagency, goes up to the counter and says to the newsagent: “Have you got any nails?” The newsagent shouts in frustration: “No I don’t have any nails!!” The duck says: “Okay, do you have any corn?” Now that is one very annoying duck. In life, I try not to be as annoying as that duck. But there are some annoying things I do that I can’t eradicate. One of them is consistently turning up to photo shoots for a property I am listing. I use the same photographer for every listing and she is very good and knows what is required. Yet I turn up. Not on a two-bedroom unit I do for most houses because, even though I know the photographer is very good, I still need to tell her about the importance of certain features. I need to stress how important the shed is, how vital it is that we show how wide the side access is for buyers needing access for a boat or a caravan. Even if there isn’t a shed, I have to say something. “Listen I know there’s no shed but there is really good side access and look at all the space in the yard to put a shed. If you take a photo from over in that corner of the yard I reckon people will be able to see the side access and also the space that’s available for the shed in one picture.” It must be very annoying for a highly professional photographer who has done it thousands of times. It’s the same inside the house. I say things like: “If you take a photo from this angle in the family room, people will be able to see the lounge, dining and part of the kitchen and get a feel for the space.” Annoying. I know most agents consider attending the photo shoots a waste of time and maybe they’re right. For me, we only get one chance at a first impression and that’s the photos so let’s make sure they’re right. Even though the poor photographer has to turn up to a property and see that stupid duck waiting.

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blacks rec

Get to know the Tourism Whitsundays Team  Ben Summers 

January 18, 2024

What is your role at Tourism Whitsundays? 

As the Digital and Marketing Coordinator, I am responsible for our website and social media platforms. This role involves a significant amount of behind-the-scenes work, through which I have greatly expanded my knowledge in website development over the past year.  

 

What is your ideal weekend in The Whitsundays? 

My ideal weekend in The Whitsundays is full of relaxation. Starting with a walk along the boardwalk, enjoying the morning sun. Pulling into one of the many cafés for breakfast. Getting out on the water, maybe doing a spot of fishing or island hopping. Then ending with a nice dinner and some drinks with friends. Simple, but relaxing! 

 

How long have you been in The Whitsundays? 

2 years. It's my early seachange, coming from Brisbane and Toowoomba, The Whitsundays is very different and such a special place.  

 

What's the one thing about The Whitsundays you think everyone should know? 

That we have one of the world’s only underwater accommodations! You can sleep with the fishes and live to tell the tale. 

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New Year New Resolutions

January 18, 2024

Embracing New Year's resolutions is a tradition that goes hand in hand with the turn of the calendar. While some may argue that resolutions are often abandoned quickly, setting goals for the new year can have numerous benefits that extend beyond the initial burst of motivation.

Firstly, New Year's resolutions provide a valuable opportunity for self-reflection. As the year draws to a close, individuals naturally engage in introspection, evaluating their achievements, challenges, and personal growth. This reflective process lays the groundwork for setting meaningful goals that align with one's values and aspirations. It prompts individuals to ponder what they truly want to achieve and how they can better themselves.

Setting resolutions also serves as a powerful motivator. The act of defining specific, achievable objectives creates a roadmap for personal development. Whether it involves adopting healthier habits, pursuing career advancements, or fostering stronger relationships, having clear goals provides direction and purpose. This newfound sense of purpose, in turn, fuels motivation, making individuals more likely to stay committed to their aspirations.

Moreover, New Year's resolutions foster a sense of accountability. By articulating intentions for the year ahead, individuals make a public commitment, whether to friends, family, or themselves. This shared accountability encourages a higher level of dedication to the outlined goals, as the individual becomes more conscious of their progress and the expectations of those around them.

The process of working towards New Year's resolutions also cultivates resilience and adaptability. Challenges and setbacks are inevitable in any journey of self-improvement. However, the pursuit of resolutions instills resilience by teaching individuals to navigate obstacles, learn from failures, and adjust their approach when necessary. These skills are invaluable not only in achieving specific resolutions but also in addressing life's broader challenges.

Finally, successful resolution pursuit leads to a sense of accomplishment and increased self-esteem. Achieving set goals, no matter how small, generates a positive feedback loop. Each accomplishment becomes a building block, contributing to an individual's belief in their ability to effect change and overcome obstacles.

In essence, New Year's resolutions are more than mere declarations of intent; they are a catalyst for personal growth, motivation, and resilience. Approached with sincerity and commitment, setting resolutions can pave the way for a fulfilling and transformative year ahead.

Photo: Shutterstock

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Embrace Tranquillity This New Year With Skin Esteem

January 18, 2024

With ushering in 2024, Skin Esteem proudly declares "Relaxation" as the premier New Year's Resolution. The dedicated team at Skin Esteem is poised and prepared to administer unparalleled soul-soothing treatments for their esteemed clientele.

Jo, the proprietor and head Therapist at Skin Esteem, elucidates their philosophy, saying, "At Skin Esteem, our focus lies in delivering results and promoting relaxation. In a world already laden with stress, Skin Esteem is an oasis where you can relish a few hours solely for yourself—be it every month or every now and then. It's not just great; it's profoundly beneficial for the soul."

This New Year, indulge yourself with the exclusive Facial and Back Massage package, designed to caress both body and soul over the course of two blissful hours.

Commencing with a back massage, as Jo describes it, is an experience of "tension melting away, we can incorporate hot stones and hot towels, depending on the client's preference. Our primary goal is to ensure your mindset is prepared to unwind. We dim the lights, ignite candles, and play the most soothing music, creating an atmosphere that transports clients to a different universe."

The subsequent facial, clients undergo a double cleansing process, followed by meticulous exfoliation, a therapeutic massage, and a rejuvenating mask, concluding with premium products and a vitamin infusion.

Jo emphasizes the significance of sun protection, stating, "We always conclude every treatment with SPF—an indispensable step. SPF is genuinely your best friend."

"It's a comprehensive package, but we customise and tailor the treatments based on our client's skin and their specific goals," Jo affirms.

"We have an affinity for skin, and our mission is for you to depart our clinic feeling refreshed, relaxed, and utterly rejuvenated."

Skin Esteem stands as the ultimate destination for opulent relaxation, offering an array of services, including facials, laser hair removal, laser carbon facials, IPL skin rejuvenation, radio frequency skin tightening, electrolysis, diathermy, waxing and tinting treatments.

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Get The Best 2024 School Routines

January 18, 2024

As we approach the beginning of the 2024 school year, it is a great opportunity to put in place healthy and productive routines to get the best out of the year. Here's a comprehensive guide to ensure a successful start to the academic year.

1. Sleep Matters: One of the most crucial aspects of a successful school routine is ensuring an adequate amount of sleep. Aim for consistent bedtimes and wake-up times to regulate your body's internal clock. Create a calming bedtime routine to signal to your body that it's time to wind down. Avoid using devices in bed or right before bed, to help the body start to switch off.

2. Organise Your Space: A cluttered environment can lead to a cluttered mind. Set up a dedicated study space that is free from distractions. Organise school supplies, textbooks, and materials in a way that promotes efficiency and minimises stress.

3. Plan Your Schedule: Create a weekly schedule that includes not only classes but also study sessions, extracurricular activities, and downtime. Having a visual representation of your week can help you manage your time effectively and avoid last-minute cramming.

4. Healthy Eating Habits: Ensure your body and mind are nourished by maintaining healthy eating habits. Prepare balanced meals and snacks and avoid excessive consumption of caffeinated or sugary beverages. Proper nutrition contributes to sustained energy levels and improved concentration.

By incorporating these strategies into your back-to-school routine, you can set the stage for a successful and fulfilling academic year. Remember, consistency is key, and small, intentional steps can lead to significant improvements in any school experience.

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Come and Try Touch

January 18, 2024

Whitsunday Touch Football is excited to announce the start of the 2024 Season. 

 

The Season gets underway on Monday 22 January with a “Come and Try” night. 

 

There will be the opportunity for experienced players to ease back into the new season and for novices to try a new sport. 

 

Monday’s format is “Fast Four” promoting Footy is for fun, come as a team or on your own and we will find you a team.  

 

Games are of 10 minutes duration with teams of four players competing on half the normal field.  Each team will play a number of games during the night. 

 

It is a great way for beginning players to be introduced to the game. 

 

Monday 22 January at the Sportspark from 6.00pm. 

 

Newcomers very welcome.  We’ll make sure to place you in a team. 

Monday 29 January is the first week of grading games. 

Contributed with thanks to John Weeks.

WHAT: Come and Try Touch
WHERE: Whitsunday Sportspark
WHEN: Monday January 22, from 6pm

2023 Juniors at the Fast4 Competition. Photo supplied

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Twilight Racing

January 18, 2024

Although the threat of rain prevailed during the day, by the time that the fleet of 14 yachts lined up for the start of the weekly Whitsunday Sailing Club twilight race, a 10 knot south easterly breeze complemented the cloudy, but dry skies.

The fleet bunched up as they approached the starting line for the first start, with firstly Smooth Criminal (Leo Rodriguez) and then Matchless (Terry Stevens) bailing out to avoid other boats. This left just Bobby’s Girl (Mark Beale) as the sole premature starter, needing to return around the committee boat. This allowed Treasure VIII (Rob Davis) and QMS Ponyo (John Galloway) to lead the fleet away from the start. By the end of lap 1, Smooth Criminal held a slender lead over Bobby’s Girl, Little Black Jack (Karen Evans) and QMS Ponyo. As the fleet continued on the second lap, Little Black Jack made their move into the lead as Treasure VIII opened the gap to Wide Load (Shannan Hart) as they closed the gap to the boats ahead. At the finish, Little Black Jack took the honours, while a misjudged tack caused Smooth Criminal to hit the finishing mark and retire from the race. On corrected time QMS Ponyo took home the chocolates by one second ahead of Wide Load with Treasure VIII just 5 seconds back in third.

The Division 3 start was much more placid, with Shiraz (John Cable) making easy work of taking the Doyle Sails sponsored best start prize. Behind them Rossgo (Greg Hammon) and Riff Raff (Dan White) changed places several times during the race before Riff Raff finally got the upper hand, finishing a credible 85 seconds behind the faster Shiraz. Rossgo finished a further 20 seconds back. That result worked well for Riff Raff, taking the corrected time win over Norbert G (Mireille Morcos) and Rossgo.

The SML Prize, sponsored by Whitsunday Industrial Services, went to Shiraz, while the weekly special prize, sponsored by Soft Rigging solutions, went to Treasure VIII. In the teams event, the Blue Team (Bobby’s Girl, Wide Load and Shiraz) took the daily honours over Yellow, Purple and Green teams, all in equal second place.

The Whitsunday Sailing Club twilight series continues every Wednesday with racing commencing at 4:30. Limited crewing positions may be available. Those wishing to participate as crew need to be at the club by 2:30 pm (limited spots available). Full results are available at https://app.sailsys.com.au/club/85/profile?tab=results.

Contributed with thanks to the Whitsunday Sailing Club.

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Cannons Kickstart 2024

January 18, 2024

On Saturday, 16 Cannonvale Cannons travelled to Ayr to compete at the Burdekin Sprint LC Meet.  Coaches, Mark Erickson and Rylee Erickson were very proud of the Cannons and their top efforts at the first carnival for 2024.  Congratulations to Harris Delac, aged 10 years won the 8 – 10-year-old boys Dash for Cash event.  Harris was very excited to receive $100 for winning the Dash for Cash.  Congratulations to Celeste Orenshaw, Tyler Bennett, Tora Delac and Jacob Bell who were also selected for the Dash for Cash races.  

Top performers who swam 3 or 4 personal best times: Tiana Bell, Millie Groom, Koa Harland, Andie Reynolds, Matilda Nicholes and Eric Mulliss. Eric Mulliss swam a massive 12.74sec PB in his 50m Butterfly race.  

Special mentions:  new club members, Mackenze and Tyler Bennett both swam 2 PBs. Mackenzie swam a super 50m Breaststroke taking 8.7sec off her previous best time. Tyler swam an excellent 50m Freestyle in 32.36sec to earn 3rd place.  

Jacob Bell aged 17 years won 50m Backstroke in a time of 31.35sec. Noah Maltby, aged 15 years won his 50m Breaststroke in a time of 34.19sec. Celeste Orenshaw achieved 2nd place for her 50m Butterfly in a time of 46.28sec and 3rd place in her 50m Breaststroke in a time of 51.02sec. One of Dylan Reynolds’ best swims included her 50m Breaststroke which she did a 3 sec PB. One of Tora Delac’s best swims was her 50m Butterfly which she swam in 32.76sec, 1.54sec PB. Ruby Harland swam 2PBs in her 50m Freestyle and 50m Backstroke. Nelson Malady swam a fantastic 50m Freestyle in a time of 35.39sec.  

Congratulations to all the Cannons!  

A big thank you to all the wonderful parents for assisting with officiating and managing the team.  

Contributed with thanks to Raylene Rasmussen.

Image: Cannonvale Cannons in Ayr. Photo supplied

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Event guide

January 11, 2024

Click for full image

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2023 V 2024 In Property

January 11, 2024

Well, that break didn’t last long enough and being back at work doesn’t really feel any different from when we left.

2023 in real estate was what I would describe as a very consistent market of low stock numbers in both houses for sale and for rent. Whilst we understand this hasn’t helped some buyers and tenants, the majority of regional centres across Australia have seen the same trend regardless of rate hikes and potential for more this year.

We saw continued numbers of people move to Mackay and we saw an increase in house prices maintained through a lack of stock. Everyone is talking positively around our region again as buyer’s agents and investors from down south have ramped up their interest given the fabulous rent returns and positivity for the future. 

If it is any indication of things to come in 2024, in our first week of January we have had over 250 groups through properties, which is a number bigger than we had in the first week of December last year in the lead up to Christmas.

It’s certainly a strange market, but when people have nowhere to go to buy, they typically don’t sell, and this makes the market continue to be very tight and competitive. Last year and the first week of this year, we met buyers who have been watching the market and waiting for it to go down, believing that in the short term it cannot continue.

In January 2023, the median sale price for a house (realestate.com data) was $419,000 and by December it was $490,000 which means for those who waited for a drop, the value went up approx. $70,000 over this time. They either rented or lived at home, but inadvertently missed the opportunity to buy at a better price or gain equity over this time. I wouldn’t wait again this year if all indications are that it will continue this year.

Feel confident in knowing lots of people are buying and moving to Mackay, there is real stability in our economy, and we live in one of the most beautiful places on the east coast.

I may be biased but I have enjoyed everything it offers for close to 50 years and wouldn’t live anywhere else.

Ben Chick

Director, Explore Property

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Navigating The Road Ahead Industry Opinions On 2024

January 11, 2024

As we step into 2024, the echoes of the challenges faced in 2023 continue to resonate. The past year brought forth an array of hardships, marked by the relentless surge in the cost of living that burdened households across the board. Despite these struggles, resilience prevailed. Many local businesses, having weathered the storm of the pandemic, found their footing once more, demonstrating the tenacity and adaptability of our community.

The integration of artificial intelligence (AI) into various sectors gained momentum, reshaping the landscape of industries from real estate to marketing. However, the rapid expansion of AI also raised pertinent questions. As businesses embraced automation, flaws within AI-generated content emerged, prompting contemplation about the balance between technological innovation and traditional methods.

Looking ahead, the new year stands as a pivotal time for our local charities. The rising cost of living has forced more individuals onto the streets, exacerbating issues of homelessness. Concurrently, the incidence of domestic violence has risen, necessitating increased support for vital organisations assisting those in need.

In the political arena, the upcoming local elections in March loom large. The prospect of new leadership within our Mackay, Isaac, and Whitsunday regional councils sparks debate. Some argue for a fresh perspective, advocating for change and innovative approaches, while others stress the importance of continuity—a steady hand navigating the helm and ensuring the completion of long-term projects, thus fostering sustained growth within our communities.

The year 2024 holds a delicate balance between adversity and opportunity. As we navigate the challenges ahead, the insights shared by industry experts shed light on the path forward, offering a tapestry of perspectives that guide our community toward a brighter, more informed future.

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Marketing Must-haves In 2024

January 11, 2024

For a marketing nerd like me, delving into a new year of tools and techniques is so freaking exciting. One of the best things about my industry, is that there is always something new and interesting to learn! But for most business owners, I totally understand how the continual changes in marketing make it feel more like a never-ending-grind, instead of a fun playground (so many toys!).

For 2024, there are just three things I think you need to focus on for your marketing. I know that makes it sound easy, but these things do take work. The payoff though – is worth it.

   1. Start with strategy (you cannot pass go or collect $200 until you do!)

No marketing channel, social network, or shiny new ad is going to make a lick of difference if you didn’t put any thought or planning behind it. Jumping onto a new trend, signing up to a marketing package or starting a new social media profile so that it feels like you are doing something is a complete waste of time if it doesn’t match your strategy basics – what are your marketing goals (to support your overall business goals), who is your audience for those goals, what key messages do you need to tell that audience to achieve those goals? When you figure this out, it unlocks everything else and makes your marketing activity useful and meaningful.

   2. Work that website (please, please, please open your mind to the potential here!)

Your website is for helping people find you, then helping the people who found you to figure out if you are a good fit for them, then converting those who do believe you are a good fit for them into customers. There’s a lot more but if you can please (please, please) just look at your website and review – does it do those three things for me? For those familiar with the terms “customer journey” or “sales funnel” – these are the first steps. Awareness, consideration, conversion – so crucial for a business, and your website can cover off on all of them. It takes thought and time, or you paying for someone else’s thought and time, but if you want a business in two years, five years, 10 years time – it’s 100% essential.

   3. Your marketing needs YOU (umm me? Why would I be important to my own marketing?)

Because as much as outsourcing marketing to your staff, AI (who doesn’t love ChatGPT??) or a marketing agency/freelancer can be super beneficial, it will never “work” without you. No one knows your business, your service, your clients, your industry the way that you do. We all have competitors, but they don’t have your unique blend of experience, ideas, skills, support and so on. If you want super effective marketing, especially when outsourcing elements of it (or all of it), don’t forget that you are still essential.

Here's cheers to a productive, successful, kick arse 2024 for all of us!

Jade McAuley

Founder, Rebel Nation

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Resources Industry Continues To Be Backbone of Region

January 11, 2024

To say that 2023 was a difficult year for businesses is an understatement.  The world faced some significant challenges including ongoing conflicts in Ukraine and the Middle East and uncertainty surrounding the geo-political environment in the Asia-Pacific. For any commodity sector this instability means a lack of confidence within the market.  Add to that widespread labour shortages, wildly fluctuating costs and unforeseen government interventions meant that business confidence understandably fell in 2023.  However, off the back of strong steelmaking coal demand, the prospect of significant renewable energy projects and the continuing focus on critical minerals and new initiatives through the Resources Centre of Excellence, our local resources sector and supply chain which the Resource Industry Network (RIN) supports, remains buoyant.

To support this the Queensland Resources Council released its State of the Sector figures in November 2023 showing that, within our region, a record number of people are working in jobs supported by the mining and energy sector.  The report shows that in the 2022/2023 Financial Year the resources sector now supports 85,000 jobs in the region.  This represents almost 80% of Mackay-Isaac-Whitsunday’s total employment.  Translating that into monetary figures, the sector contributed over $18 billion last financial year to the Mackay-Isaac-Whitsunday region.  That is 91% of the region’s total Gross Domestic Product.

What all this means is that even in the face of adversity the resources industry, along with its supply chain, continued to push forward in 2023, and subsequently benefiting the region.

Looking forward to 2024, I can see that the resources sector will continue to face challenges from instability across the globe.  On the positive side, domestically there are signs that labour pressures are starting to ease.  While we may not see improvements immediately in our region, there is hope that as the year progresses, we will see an increased availability of labour for the sector.

2024 will also be the year that renewable energy projects in the region move into the spotlight.  These projects will contribute to the continued operation of our mine sites as Queensland moves towards its net zero targets.  The region’s METS sector has the skills, knowledge and capability to play a significant part in the renewable energy sector.  Our businesses are well placed to benefit from any renewable projects that go ahead in our region.

Dean Kirkwood

General Manager, Resource Industry Network

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The New Voice Of Breakfast In 2024

January 11, 2024

Excitement and nerves.

Two words I would use to describe the feeling of shutting the door on my life in Darwin, jumping in the front seat of my 4WD and taking off on a 5-day drive across the country to start my life in Mackay.

The aircon was blasting as I left Darwin city, driving through Berrimah and Palmeston and onto the Stuart Highway.

Driving through the genuine outback and discovering the life that exists far beyond the street lights and pubs of the cities and towns is a wonderfully eye opening experience. Especially driving through a small town called Larrimah, if you know you know. I discovered a whole new world at places like Mataranka, Daly Waters, Renner Springs, Barkly and 3 Ways before crossing the border into Queensland.

I enjoyed a beer at Camooweal before making my way to Mt Isa for my first night breathing the fresh Queensland air.

As I pressed on further east, I figuratively shook hands with greatness at the Walkabout pub in McKinlay, the pub made famous by Crocodile Dundee.

A disastrous time at Longreach followed, but the Queensland spirit shone through, a bloke called Chris helped me out by fixing my roof racks, then, finally making it to this beautiful town of Mackay.

I genuinely look forward to becoming a part of this amazing place whether through the radio station, playing rugby, or just shaking hands at the pub.

I can’t wait to experience it.

My name is Jake, I'm part of the new breakfast show on Star 101.9 and you can hear more of the strange lives we live on Rach and Jake 5am weekdays on Star.

Beers soon,

Jake

Catch the STAR Breakfast Show - Rach and Jake - from 5am weekdays, Mornings with Scotty from 9am, Afternoons with Kaley from 1pm, your drive home with Will and Woody from 5-7pm and the Hour of Power with Kyle and Jackie-O from 7pm every weekday!

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Happy new year!

January 11, 2024

Happy New Year! I hope everyone had a fantastic and safe festive season and you all enjoyed a well-earned break.

2023 was a big year for Australia, and to say it was tough on everyone would be an understatement.

While the Albanese Labor Government was distracted by their divisive and costly Voice Referendum and the Prime Minister enjoyed what felt like more time overseas than time spent in Australia, the people of Dawson were hit with enormous cost-of-living pressures.

The Coalition and I fought hard in 2023 for the issues that are affecting our hard-working Aussies, such as

   • Calling for an ACCC inquiry into supermarket price gouging.

   • Easing the rising cost of fuel.

   • Pressuring the Albanese Labor Government to address inflation and try to stop interest rates from soaring through the roof.

   • Calling for action on the youth crime endemic.

   • Trying to save crucial infrastructure projects from funding cuts.

All while fighting to save our critical industries following unfair taxes implemented on farmers and miners; the ban on the use of commercial gillnets, which will see the livelihoods of our local fishermen and women severely impacted; and Labor’s proposed fair work amendments that will hurt local small businesses.

It seems that the penny has finally dropped for the Albanese Labor Government who has only just called for ideas from his Treasury and Finance officials on how to curb the cost-of-living pressures.

However, with no real plan and no guaranteed relief, it is my job as your Federal Member for Dawson to make sure that the Albanese Labor Government does what they say they will for the people who live and work in our electorate, and I take that job very seriously.

In 2024 I will continue to fight for cost-of-living relief, for the rights of our farmers who supply food and fibre to the entire nation, for local businesses, creating opportunities for tourism, for cheaper and reliable energy for all Australians, and for the safety of our residents who are being hurt by these ruthless young criminals.

I am committed to growing a stronger future for Dawson and I invite you to reach out if you have any federal issues impacting our beautiful region.

You can contact my office on 4944 0662 or via email at Andrew.Willcox.MP@aph.gov.au.

Andrew Willcox
Federal Member for Dawson

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Putting The Swing Into Support Charity Golf Day To Aid Domestic Violence Survivors

January 11, 2024

By Amanda Wright

In a heartfelt bid to combat domestic violence and offer respite to those impacted, Broken Ballerina Inc. is teeing up its first Charity Golf Day on August 2nd, 2024. This event will serve as a vital fundraiser aiding victims of domestic violence in the wider Mackay community.

The organisation, founded by Jules and Pete Thompson, aims to provide solace, resources, and support to those navigating the harrowing aftermath of domestic violence. With an absence of government funding, the Charity Golf Day serves as a beacon of hope for Broken Ballerina's mission to provide immediate assistance for those in need.

Ausgroup employees joining for a great cause to support those impacted by domestic violence. Ausgroup is the dual naming rights sponsor of the inaugural Broken Ballerina Inc. Charity Golf Day. L-R: Andrejs Vanags, Maddy Botsman, Hope Winter, Hannah McNamara and Jules Thompson (Broken Ballerina), Isabella Byrnes, Jon Byrnes. Photo credit: Amanda Wright

Putting For A Purpose

Broken Ballerina’s Charity Golf Day, hosted at Mackay Golf Club, will witness participation from both businesses and individuals eager to champion this noble cause. Ausgroup Industrial Services QLD Pty Ltd, a staunch supporter, has stepped forward as the dual Naming Rights Diamond Sponsor, exemplifying their commitment to aiding their local community and supporting causes close to the heart.

Jon Byrnes, the owner of Ausgroup Industrial Services (AGIS), resonates deeply with the cause, having witnessed the perils of domestic violence firsthand during his upbringing.

Jon is driven by a profound personal commitment to support causes that aid individuals impacted by such adversity.

“Domestic violence affects too many people in the community, and I was unfortunate enough to experience it myself as a young fella,” Jon shared.

“Supporting a charity like Broken Ballerina, which doesn’t receive government funding, is essential. They fill crucial gaps and provide immediate assistance to those in need,” Jon highlighted.

His sponsorship stands as a testament to the necessity of community involvement and corporate responsibility in battling such societal challenges and urges other local businesses to support the cause.

Based in Paget, AGIS specialises in providing a range of integrated services to major industrial facilities throughout Queensland. Their expertise spans diverse sectors like mining, ports, and mills with services such as advanced access and rigging, protective coatings and cleaning.

While the Golf Day holds a serious motive, it promises to be an enjoyable affair, aiming to draw both experienced and novice golfers, irrespective of skill level or gender. Jules and Pete have ingeniously devised a mix of prizes and incentives to entice a range of players, ensuring an atmosphere brimming with camaraderie and generosity.

“It’s not just for the blokes,” Jules said.

“We will have a mix of prizes for men and women and have a few fun tricks up our sleeve to make it a really fun day.”

One of the hopes behind this event is to procure funding for a dedicated premises for Broken Ballerina. As Jules emphasises, having a dedicated location would facilitate expanded outreach and essential services, ranging from those needing emergency accommodation to basic necessities, which can offer victims a new start and a secure haven for their children.

"We really need a premises to continue the work we do,” she said.

“It would help us to secure government funding and alleviate a bit of the struggle in constantly seeking community donations.

“At the moment it’s a 7-day-per-week job for me and all hours of the day and night.

“With a dedicated space partially manned by volunteers it gives a safe space for people to go when they need immediate assistance, whether it’s to grab an escape bag, grab essentials like clothing and toiletries or receive financial support towards food and accommodation.

“It’s this immediate assistance that is hard to come by in Mackay and we’ve been filling this gap for years.”

Jules sheds light on Broken Ballerina’s crucial role, citing the soaring demand for their services and the ongoing challenges faced by vulnerable individuals escaping domestic violence. The funds raised from this event will directly aid these individuals, providing them with immediate resources and support.

"Just this week, we aided a lady from Townsville who fled domestic violence, seeking refuge in Mackay. People further afield are being directed to us for our support and we don’t have the large pool of funds needed to ensure safety for the most vulnerable in our community.

“It’s not uncommon for me to receive multiple calls for help every day.

“The rising cost of living is really putting pressure on a lot of families, people who may not have struggled in the past are feeling the pinch and that added stress at home is really showing through in the escalating violence we’re seeing.

“Then the mothers or fathers fleeing the violence are at risk of having their children removed by Child Services because they don’t have a permanent address.”

Yet, amid these daunting realities, Jules finds solace in the transformation stories of survivors. Testimonials from those who've turned their lives around and found sanctuary through Broken Ballerina are a testament to the profound impact of this organisation's work.

"At Legends on the Lawn, a young man approached Pete at our Broken Ballerina stand and made a donation. He told us about how we had supported him and his mother in the past, and how our assistance had been life-changing for them.

“It's moments like these that reaffirm the impact we strive to make and motivate us to continue our work," Jules reflected.

With the Charity Golf Day on the horizon, Broken Ballerina Inc. continues its relentless pursuit of being the guiding light for those ensnared in the shadows of domestic violence. The event stands not just as a golf tournament but as a collective effort to nurture hope, healing, and a new beginning for survivors striving for a brighter future.

The clubs will swing, the golf balls will soar, but most importantly, this event will propel hope and assistance to those in need, fostering resilience and triumph in the face of adversity.

Broken Ballerina Inc. founder Jules Thompson (left) and Broken Ballerina committee member Hannah McNamara are teeing up hope for survivors of domestic violence. Photo credit: Amanda Wright

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