An evening of exhilarating talent will soon grace the stage of the beloved Airlie Beach Hotel (ABH) as the one and only Bobby Bruce returns to the Whitsunday Shire!

Sold out venues from Vancouver to Vegas have had the absolute pleasure of hosting Bobby Bruce live and in concert. Since he began touring internationally, Bobby Bruce, known as Nearly Neil, has gained quite a following and now has fans throughout America, Canada, Europe, New Zealand, Asia and of course, Australia!

“So Good, So Good! He may be known as Nearly Neil, but when it comes to tribute artists, he’s all superstar,” reviewed the Cloverdale Reporter following Bobby’s Valentine’s Day performance in Cloverdale, California earlier this year.

Bobby’s talented tribute to Neil Diamond transports audiences back in time to the golden era of Sweet Caroline, and audiences cannot get enough of Bobby’s unparalleled performance of Diamond’s iconic discography.

“Once in a lifetime there is one act that stands out from the rest,” wrote the Auckland Weekend Sun.

“The one that looks the spitting image of the person they are impersonating, one that as soon as they open their mouth you honestly believe you are listing to the real thing. We have found that one person who gives a unique and outstanding performance of one of the world’s greatest and most popular starts over the last 30 years.”

Having toured Australia countless times, the Airlie Beach Hotel was fortunate enough to host Bobby earlier this year.

“Thank you, Alire Beach Hotel, for having us this weekend! It has been a blast performing for you great patrons,” shared Bobby following his March performance on the ABH stage.

“It’s a little hot for this Canadian, but not nearly as hot as the band… show in paradise!"

The Ultimate Neil Diamond Legacy starring Bobby Bruce with the Solitary Band will illuminate the Airlie Beach Hotel on both Saturday the 25th and Sunday the 26th of October across two jaw dropping shows from 2pm to 5:30pm.

Red Red Wine, Cherry Cherry, Cracklin’ Rosie, Holly Holly, Solitary Man Forever in Blue Jeans, Love On the Rocks and so many more iconic Neil Leslie Diamond hits of the 60s and the 70s will come alive before your eyes next weekend and table bookings for both shows can be made online at airliebeachhotel.com.au.

“Together with his merry band of consummate musicians, Bobby rocks as he whips through a smorgasbord of Neil Diamond's greatest,” reviewed the Australian Stage Online.

“We are held captive. Here is a star, a true showman. It’s Nearly Neil!”

What: The Ultimate Neil Diamond Legacy
When: Saturday the 25th and Sunday the 26th of October
Where: Airlie Beach Hotel

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The countdown is on for Schoolies 2025, with organisers officially dropping the theme nights for this year’s week-long celebration and it’s shaping up to be one of the biggest yet.

Running from November 22 to 28, the official Schoolies event will take place each night from 8pm to midnight in a fully enclosed, alcohol-free zone at the Airlie Beach foreshore – the same site used for the Reef Festival.

This year’s theme nights promise plenty of fun and creativity, giving Schoolies a new reason to go all out every night:
Night 1: Uniforms
Night 2: Rodeo
Night 3: Pink
Night 4: Dress as Your Type
Night 5: Festival Fits
Night 6: Party Animals
Night 7: Good. Evil. Iconic.

Airlie Events, who partner with Schoolies management company schoolies.com, said the focus this year is on inclusivity and safety, with support from the Qld Government Safer Schoolies Program and the Red Frogs.

“The Airlie Beach Schoolies Festival provides a safe, supervised space where all Schoolies can celebrate together,” said organiser Margie Murphy. “About 45 per cent of Schoolies are under 18, so it's a place where all school-leavers can party together in a safe environment.”

Entry to the event is strictly for legitimate school leavers, with school ID required at the gate.

The venue will be patrolled nightly by security, police, and volunteer safety teams, ensuring that everyone can celebrate in a controlled and positive atmosphere. Red Frogs teams are on site to support schoolies in need of a hand and there are free schoolies-only buses on nightly to get everyone home safely.

Inside the grounds, the Schoolies Stage will feature nightly DJ performances, games, and giveaways, offering a festival-style experience without the risks associated with alcohol events.

While seven-day tickets are currently available online, day passes will also be available at the door for those who can only attend a few nights.

Accommodation packages are not needed, and the single and 4-day options provide opportunity for visiting schoolies or local school-leavers who have jobs or other plans to experience the event, even for a night or two.

The DJ lineup will be announced soon, with multiple artists set to perform across the seven nights.

Organisers also extended thanks to the local community for their ongoing support. “Schoolies are our customers of the future, we want everybody to go away with great memories and return to Airlie time after time.”

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Disaster season in the Whitsunday region runs from 1 November to 30 April. During this period, our region is at increased risk of cyclones, storms, floods and bushfires. Taking a few simple steps today to make sure you’re prepared can make all the difference in an emergency.

Start by preparing your home: clear gutters, secure loose items and check your property for risks. Create a household disaster plan so everyone knows what to do and where to go. Now is the time to also start prepping a survival kit with essentials like food, water, medications, important documents and a torch – just in case.

Being prepared early keeps you, your family and your community safer this disaster season.

For more information, look for the emergency action guide on Council’s Disaster Dashboard by visiting disaster.whitsundayrc.qld.gov.au

Meet Tipsy

If a sweet, playful and fun-loving companion is who you’re searching for, Tipsy is your girl!

Tipsy is a gorgeous young girl who was saved from the pound and is now safely in foster care. She’s an absolute sweetheart who just wants to be loved, and she’s more than ready to find her forever family!

She’s affectionate and full of love to give, and would suit a family ready to enjoy her bucketloads of puppy energy, and provide her with a little training and guidance to see her grow into the most loyal and loving companion. Tipsy listens well, is eager to learn and already knows basic commands like sit and she keeps on learning more and more every day.

About Tipsy
• Dog friendly and enjoys the company of other pups
• Walks well on the lead and enjoys her outings
• Loves being close to her humans and thrives on attention

Health
• Vaccinated
• Desexed
• Microchipped
• Flea, tick and worm treated

Tipsy has come such a long way already in foster care, and she’s showing everyone what a smart, affectionate girl she is!

If you would like to meet Tipsy and see if she’s the perfect fit for your family, email Bowen Collinsville Pet Rescue on bcpri.adoptions@gmail.com today!

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On Monday night, after a long day at the office and a beach walk with the dog, I arrived home with my son, ready to start dinner.

“Mum, can you play basketball with me?” he asked as we pulled into the driveway, suggesting I park on the grass so we could wheel the hoop out.

“Not tonight, darling, it’s a bit late,” I replied, pulling into the driveway.

But then I looked at his little face — and paused. Is it really ever too late? Are we ever too tired to give just 10 minutes to our kids?

I swerved onto the grass, we wheeled out the hoop, and despite my body aching from a day at the desk, I threw myself into it. At first, I was stiff and sluggish, but soon enough my competitive streak kicked in and I forgot my middle-aged limbs as he ran circles around me on our makeshift court.

Later, after dinner: “Mum, do you want to do a night swim?”

My body said no, but my heart said yes. Minutes later, we were splashing around in the dark, laughing under the stars.

These moments are fleeting. At eight, he still wants to spend time with me — but that window won’t stay open forever.

I recently spoke to a friend whose only regret, now that her kids are grown, was not playing with them more. Another friend’s son just turned 18 — I remember when he was younger than mine is now.

Life moves fast. Say yes to the basketball. Say yes to the swim. Say yes to the moments that matter — and maybe, let’s make the rest of the year a “yes” to the things that truly count.

Rach

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By Ruth Puddefoot

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Crocodiles are masters of stealth, and their eyes play a central role in their predatory prowess.

Research in the Journal of Experimental Biology shows that crocodile vision is perfectly adapted for lurking just below the water’s surface. Their fovea, responsible for sharp vision, is shaped as a horizontal streak rather than a circle, aligning with the horizon when they adopt their “minimum exposure” ambush posture, with only eyes, cranial platform, ears, and nostrils above water. This lets them scan the shoreline with minimal movement, staying nearly invisible, though their underwater vision is limited and likely blurry.

Crocodiles’ eyes are remarkable in other ways as well. A transparent eyelid slides sideways across the eye when they dive or strike at prey, providing protection without obstructing vision. Conventional upper and lower eyelids can fully cover the eye when necessary, and the eyeballs themselves can retract into the sockets, likely as a safeguard during hunting or fights with other crocodiles.

At night, crocodilian eyes produce a distinctive red reflection when illuminated by a spotlight or torch. This “eyeshine” results from light reflecting off the retinal tapetum and can be seen from a considerable distance. Since most crocodilian hunting occurs at night, this feature helps researchers and predators alike detect these stealthy hunters.

The eyes of crocodiles are positioned very close together, only about 7 cm apart in a 5-metre-long animal, and face forward, giving them binocular vision. This allows them to judge distances accurately and orient objects, especially prey, with precision. Because the degree of overlap is relatively small, crocodiles often rotate their heads towards potential prey before initiating an approach, ensuring their strike is both calculated and deadly.

From their underwater vantage point to their night-time eyeshine, crocodile eyes are a masterclass in evolutionary adaptation. Every feature, from protective eyelids to precise binocular vision, enhances their ability to remain undetected, stalk with patience, and strike with lethal accuracy. If you visit the Proserpine River, there’s a good chance one will be watching you!

- Crocodile Eye. Photo credit: Ruth Puddefoot.
- Queensland Crocodile. Photo credit: Ruth Puddefoot

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Seahorses, despite their unusual appearance, are indeed fish. Belonging to the family Syngnathidae and the genus Hippocampus, they share this classification with other marine species like pipefish and sea dragons.

They closely resemble the classic knight on a chessboard. Their unique physical characteristics include a horse-like head, monkey-like tail, and armour-like plates.

Seahorses primarily inhabit tropical waters, including the Great Barrier Reef, as well as temperate coastal waters. They often found in seagrass beds, coral reefs, and mangrove roots. With a lifespan of approximately three years in the wild, seahorses have adapted to their environments in remarkable ways. Their swim bladders help them achieve buoyancy, while their independent eye movement allows them to scan for prey and predators simultaneously.

Seahorses are among the slowest-moving fish species, relying on their tiny dorsal fin and tiny pectoral fins to propel them through the water at a very unimpressive rate of 1.5 metres per hour. These fins beat rapidly, but their small size makes seahorses poor swimmers. To compensate for their lack of speed, seahorses have developed prehensile tails that allow them to grasp onto objects like coral or seaweed, anchoring themselves in place.

Seahorses have a unique feeding strategy that involves constant grazing. They lack stomachs, so they must eat frequently to sustain themselves. Their diet consists mainly of tiny fish and plankton, which they consume through a suction mechanism similar to a vacuum cleaner. On average, an adult seahorse eats 30-50 times a day, highlighting their need for constant nourishment.

Camouflage is a vital survival tool for seahorses. These creatures can change colour rapidly to blend into their surroundings, making them virtually invisible to predators and prey alike. Seahorses also mimic the movements of seaweed to evade predators and enhance their feeding efficiency.

Unlike most other fish species, most seahorse species are monogamous, often forming lasting bonds with their mates. As well, they tend to be quite romantic. Every day, male and female seahorses perform elaborate courtship displays that involve circling each other, changing colour, and even holding tails. The romantic seahorse dance is a beautiful example of the deep connections these creatures form with each other.

Just for a change of pace, it is the male seahorses that carry the fertilised eggs in a specialised brood pouch until they hatch. This unique reproductive method ensures that male and female seahorses, including the pregnant male seahorse, and the female seahorse share the responsibilities of raising their young.

The gestation period for seahorse embryos typically ranges from two to four weeks, during which the male provides oxygen and nutrients to the developing eggs. When it’s time for the baby seahorses to be born, the male seahorse undergoes a birthing process that can last up to 12 hours, releasing anywhere from a few dozen to over 1,000 newborn seahorses. Sadly, the survival rate for baby seahorses is quite low, with only about 0.5% reaching adulthood due to high predation rates and environmental challenges.

Unfortunately, seahorses face significant threats to their survival. Human activities such as overfishing and habitat destruction caused by pollution and coastal development have had a devastating impact on seahorse populations. Seahorses are a protected species on the Great Barrier Reef.

Contributed with thanks to Whitsunday Conservation Council. Photo supplied.

Pygmy Sea Horse. Photo supplied.

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The Collinsville community gathered on Monday, 13 October for the 71st Miners Memorial Day, held at the Collinsville Workers Club. The annual service honours the lives lost in the region’s mining industry, particularly remembering the 1954 Collinsville State Mine disaster, which occurred 71 years ago and claimed the lives of seven local miners.

The tragic event took place at 5:50pm on 13 October 1954, when a carbon dioxide (CO₂) outburst in the mine’s Number One Tunnel led to the asphyxiation of seven men: Alex Parkinson, Peter Miller, Henry Petersen, Frederick Ernest Walker, James Reid Logan, Arthur Shrubsole, and Herbert Ruff. Two others, Robert Munro and J. A. Baker, were severely affected but survived after hospitalisation.

The disaster left a lasting impact on Collinsville and the broader mining community. Each year, families, union representatives, contractors, and former residents return to pay their respects, maintaining a strong tradition of remembrance.

Whitsunday Regional Council Mayor Ry Collins attended the ceremony and commended the strong turnout and community involvement.

“Just wrapped up at this evening’s Collinsville Miners Memorial Day service at the Workers Club — a heartfelt tribute to the 26 miners who have lost their lives in our region’s mines,” Mayor Collins said.

“This year marks 71 years since the 1954 Collinsville mine disaster, when seven men tragically lost their lives in the Number One Tunnel. Their story continues to remind us of the real cost of coal and the importance of keeping worker safety front of mind across our industries.”

The Mayor also praised the participation of local schools, community groups, unions and volunteers in keeping the tradition alive and meaningful.

1: Mayor Ry Collins with Councillor Michelle Wright at the 71st Miners Memorial Day held at the Collinsville Workers Club on Monday evening

2: A historic photo of the community marching to pay their respects following the Collinsville State mine disaster which claimed the lives of seven men on 13 October 1954

The Whitsundays tourism industry will be in the spotlight this weekend as the 2025 Whitsundays Tourism Awards take place on Saturday evening at the Proserpine Entertainment Centre.

Presented by Tourism Whitsundays, the annual event recognises and celebrates excellence across the region’s tourism sector — from world-class accommodation and immersive experiences to culinary offerings and unforgettable adventures.

This year’s event carries the theme A Night of Stars, promising an evening of glamour, recognition, and community spirit. Guests will arrive from 5:30pm, dressed in formal attire with a touch of sparkle, to honour the people and businesses who continue to elevate the Whitsundays as one of Australia’s most desirable destinations.

In a significant shift from previous years, the 2025 awards adopt a new judging format, with winners determined by data from the Best of Queensland Experience Program. This approach places customer satisfaction and real-world business performance at the centre of the evaluation process, reflecting a commitment to rewarding authentic, high-quality visitor experiences.

A remarkable 93 local businesses have been recognised as finalists across 14 award categories, demonstrating the depth, diversity, and continued strength of the Whitsundays’ tourism industry. Of the 123 tourism products from the region assessed under the Best of Queensland program, an impressive 50 received a perfect score of 100 — a clear indicator of the exceptional standards being delivered across the board.

The Proserpine Entertainment Centre (PEC) provides a fitting backdrop for the event, with its modern facilities and versatile space ensuring a seamless experience for attendees. After the formal proceedings conclude, guests will be transported back to Airlie Beach, where the celebrations will continue into the night at Paddy’s Shenanigans, complete with live music and a lively, festive atmosphere.

Tourism Whitsundays CEO and industry leaders have emphasised the importance of the event as not just a celebration of success, but a reflection of the region’s resilience, collaboration, and commitment to excellence.

As the industry prepares to gather for this major event, the Whitsundays community extends its congratulations and best wishes to all finalists. Their dedication plays a vital role in attracting visitors from across the country and around the world.

Turn to the next pages for our special feature highlighting the nominees and the businesses shaping the future of Whitsundays tourism. In next weeks' edition, the winners will be announced.

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From Social Media To Live Performance - Tones & I Lights Up Bowen!

On 14 October 2025, Bowen came alive as Australian superstar Tones & I performed live in the coastal town. The concert was the result of a six-month Facebook campaign by local fan Katie English, whose persistence brought one of the country’s biggest stars to the region.

Hundreds of locals and visitors turned out to enjoy her infectious energy and chart-topping hits, including Dance Monkey. The event was more than just a concert—it was a celebration of music, community spirit, and what can be achieved when passionate fans come together.

The performance also put Bowen firmly on the map as a destination capable of hosting major events, showcasing the town’s charm and drawing attention to the Whitsundays region. The night of 14 October will be remembered as a milestone for both the community and its visitors.

Bowen residents were treated to an unforgettable night on October 14, 2025, when Australian music sensation Tones & I performed live at the Grandview Hotel. The concert marked the culmination of months of dedication and determination by local fan Katie English, whose tireless campaigning helped bring one of the country’s biggest stars to the region.

The announcement of the Bowen performance was made directly by Tones & I on her official Facebook page, generating excitement across the community:

“Even though I’m scared of flying, there’s one place that’s been calling me for a long time, and I finally have to reward you...
BOWEN.”

Katie English, who has been championing the idea for six months, spoke about the effort it took to make the dream a reality.

“I don’t think anyone thought I could pull it off – but my persistence finally paid off!” Katie said in an interview with Channel 7.

“I’ve been relentless, stalking her on every social media platform for months!”

The Bowen performance drew hundreds of eager fans, including families, students, and music lovers of all ages. Attendees enjoyed hearing hits such as Dance Monkey and witnessing Tones & I’s dynamic stage presence and signature energy firsthand. The event not only offered a night of entertainment but also highlighted the power of community effort and the impact passionate fans can have.

Local businesses and residents welcomed the concert as a major boost for tourism. Bowen, often overlooked on tour maps, was suddenly in the national spotlight, showcasing the town as a destination capable of hosting high-profile events. The excitement and joy among attendees reflected the success of the community-led campaign and the broader appeal of Tones & I’s music.

For Bowen, the night of October 14, 2025, will be remembered not just as a concert but as a celebration of music, community, and the extraordinary ability of fans to make things happen. Thanks to Katie and the town’s residents, Bowen welcomed one of Australia’s brightest musical stars to its shores, and created a memory that will last a lifetime.

Photos:
Tones & I performed at the Grandview Hotel in Bowen earlier this week. Photo sourced.
Fans gathered outside the Grandview Hotel. Photo sourced.
Tones & I performing in Bowen. Photo sourced.
Excited fans in Bowen meeting the singer. Photo sourced.

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Local resident Cara Robinson has shared her heartfelt gratitude for two ambulance officers who came to her aid during a frightening late-night medical emergency.

“I’d like to do a shout out to the beautiful, kind and caring ambulance ladies that helped me in the middle of the night,” Cara said. “Rosie and Kealie, you two are legends!”

Cara explained that she had been suddenly struck by illness and was caught completely off guard. “And for everyone in the community, there is a nasty strain of something floating around. Keep your flu medicines stocked. I had nothing and it completely caught me out,” she said.

She credits the two paramedics, Rosie and Kealie, for their compassion, professionalism, and swift response during her time of need. “I’m still breathing… thank you Kealie and Rosie,” Cara added.

Cara’s experience serves as both a reminder of the vital work done by emergency responders. Her words highlight not only the dedication of local ambulance staff but also the importance of community awareness and care.

Rosie and Kealie’s kindness and calm under pressure made a lasting impression on Cara—an example of the everyday heroes who serve our community with heart and humanity.

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As students across the Whitsundays return to classrooms, a well-packed lunch can play a big role in keeping energy levels steady and concentration sharp throughout the day. A nutritious lunch doesn’t have to be complicated—simple, wholesome ingredients can make a noticeable difference in how students feel and perform.

Including a good source of protein in every lunch helps children feel satisfied and focused during lessons. Options like lean meats, eggs, cheese, yogurt, or plant-based alternatives such as chickpeas and tofu provide lasting energy, especially when paired with whole grains like wholemeal sandwiches, wraps, or rice cakes.

Fresh fruits and vegetables add colour, crunch, and essential nutrients, making lunch both appealing and healthy. Sliced apples, carrot sticks, cherry tomatoes, or berries are easy to pack, and small dips like hummus or yogurt can encourage children to enjoy their vegetables even more.

Healthy snacks are a smart addition, providing extra fuel between meals. Nuts, seeds, or homemade trail mixes offer a satisfying crunch and beneficial fats, while a small portion of dried fruit or dark chocolate can satisfy a sweet craving without overloading on sugar.

Staying hydrated is equally important for maintaining focus, so a refillable water bottle should be a daily staple. Rotating proteins, grains, and fruits or vegetables throughout the week keeps lunches interesting, ensuring students enjoy variety while getting a broad range of nutrients.

With a little planning and creativity, lunchboxes can be both nutritious and enjoyable, giving Whitsundays students the energy and focus they need to start the school year strong.

As students across the Whitsundays return to classrooms, a well-packed lunch can play a big role in keeping energy levels steady and concentration sharp. Photo source: iStock

As the new school year kicks off across the Whitsundays, families are looking for ways to help students stay organised and motivated, and one of the simplest yet most effective strategies is establishing a consistent homework routine at home.

Maintaining consistency is essential for building good habits, as setting a regular time each afternoon or evening helps children know what to expect and gradually makes homework a normal part of their day. Whether it’s right after school with a snack or following a short break, the key is keeping the schedule steady.

Equally important is creating a conducive environment, where a quiet, well-lit space with minimal distractions allows students to focus fully. For younger children, this might be a kitchen or dining table where parents can provide support, while older students benefit from a bedroom desk or study nook stocked with all the necessary supplies—pens, paper, chargers, and textbooks.

Establishing clear expectations also makes homework more manageable. Families can agree on how long sessions should last, which tasks take priority, and when breaks should occur. Using a simple checklist or planner to track assignments gives children a sense of progress and accomplishment as items are ticked off.

Parental involvement plays a supporting role, but balance is crucial. Sitting nearby to answer questions helps, but doing the work for them undermines learning. Encouragement, guidance, and gentle reminders are more effective than pressure or criticism.

Finally, including short breaks or small rewards can keep motivation high. A walk, a healthy snack, or a few minutes of free time helps students stay focused, while consistent routines nurture organisation, time management, and self-discipline skills that last well beyond the classroom.

Establishing a homework routine sets students up for a successful year. Photo source: iStock

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This week I was in Brisbane flying the flag for the Whitsundays at the Delivering 2032 Queensland Infrastructure Summit, a gathering of government, industry and local leaders focused on one thing: turning the Brisbane 2032 Olympic and Paralympic Games into a legacy that lasts generations.

For us here in the Whitsundays, these conversations are more than just capital city talk. I am passionate about ensuring regional Queensland, and especially the Whitsundays, is not left on the sidelines but right at the heart of funding and planning discussions.

We are proud to be the Home of Olympic Sailing for 2032, and I want to again thank the Crisafulli Government for its vision and support in confirming that the world’s best sailors will compete right here in our own backyard. That decision is a once in a lifetime opportunity to showcase the Whitsundays on the global stage.

But the real opportunity lies beyond race week, in the long-term investment and legacy infrastructure that will help our region grow stronger and more connected. Now is the time to secure the roads, ports, housing and community facilities that will serve locals long after the Games are over.

At the Summit, I joined Mayors, Ministers and industry leaders to discuss the projects that will define Queensland’s future: smarter transport links, resilient regional roads, sustainable water and energy systems, and the new digital tools helping deliver them faster and more efficiently. These are the building blocks of thriving, future ready communities like ours.

The Whitsundays already has the natural stage, with 74 islands, world class waters and a welcoming spirit, but to seize the 2032 moment we need the right supporting cast: upgraded precincts, affordable housing, better regional connectivity, and pathways that give our young people the skills and opportunities to be part of this growth.

What I value most about forums like this is that they put regional voices in the room. They remind decision makers that a lasting Olympic legacy must reach far beyond Brisbane, into places like Bowen, Airlie Beach, Proserpine and Collinsville, where investment can truly transform lives for generations.

The Games will come and go in a fortnight, but the legacy we build can last for decades. My focus is making sure the Whitsundays is ready, not just to host the world, but to thrive long after the sails come down.

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Specialist in Fundraising Operations

This month, we feature Whitsundays Chamber member Sue Birch, a business consultant specialising in fundraising operations, who relocated from Brisbane to Airlie Beach in April 2024.

Since founding Sue Birch Consulting in 2020, Sue has helped not-for-profit organisations transform their operational capability by enhancing people, processes, technology, and data management.

With over 15 years in the not-for-profit sector, Sue recognised a gap in the market. “Many consulting firms focus on fundraising strategy or isolated aspects like technology, but I saw that organisations were falling short of their fundraising potential due to weak processes, underused technology, and poor-quality data,” Sue explains. By specialising in operational transformation, she provides comprehensive support not found elsewhere — from best-practice advice to coaching, mentoring, and hands-on implementation.

Industry trends are rapidly evolving, particularly around data quality, cyber security, and AI. Organisations are increasingly aware that strong data management underpins effective fundraising and safe technology use. “AI is becoming an exciting tool for fundraising, but its effectiveness depends entirely on high-quality data,” Sue says. To stay ahead, she attended a global data management conference in the USA in 2025, gaining fresh insights into these trends.

Looking to the future, Sue is considering expanding her services beyond not-for-profits into government and private sectors where values align. “My skills are highly transferable and could benefit a broader range of organisations,” she notes.

Sue’s advice for other business owners:

Live your life with intent and purpose.
Ensure your work aligns with your values.
Be selective about whose advice you follow.

As a Chamber member, Sue values staying connected with the region’s business community. “It’s a great way to know what’s happening locally and get involved where I can add value.

Learn more about Sue Birch Consulting: https://www.linkedin.com/in/sue-birch/

Sue Birch. Photo supplied.

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