The key to a gorgeous, liveable backyard often begins with nailing the aesthetic elements. But the real secret to unlocking its full potential lies in creating zones, layers, and experiences that invite you to relax, reconnect with nature, and make the most of every square metre. Zone Your Space for Purpose & Flow Rather than having one big, undefined plot, divide your backyard into distinct areas; lounge, dining, play, garden nook, etc. Use changes in flooring (decking, gravel, grass), planters, or pergolas to visually separate zones without building walls, adding function while also making your backyard feel larger and smarter. Incorporate Water Features A small fountain, bubbling pot, or pond serves as a background soundtrack, visual element, and stress reliever all rolled into one, setting a relaxing undertone to any gathering. Embrace Sustainable & Natural Elements Use drought-tolerant natives, recycled materials, and permeable pavers to support sustainability without sacrificing design. Loosen the reins on structure to create a more biodiverse, lively space. Comfortable Outdoor Living Think of your backyard as an extension of your home. Add comfy loungers, a fire pit gathering area, or a dining nook under shade sails or a pergola. Mix furniture materials for visual depth, and include soft textiles that withstand the weather. Vertical Greenery Use walls, trellises, or hanging planters to maximise green without eating up floor space—great for smaller yards or creating privacy screens. Incorporate these tips to stay ahead of the curve, with a backyard that not only appears stunning and organised, but genuinely is.
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Indoor-outdoor living is especially popular in the tropics for a variety of reasons. Natural Ventilation and Cooling: Tropical climates are characterised by high temperatures and humidity. Seamless transitions, using features like large windows, sliding doors, and open floor plans, allow for maximum cross-ventilation and air flow, which naturally cools interior spaces and reduces reliance on energy-intensive mechanical cooling systems (like air conditioning). Thermal Comfort and Shading: Covered terraces, verandas, and pergolas act as transitional semi-outdoor spaces, filtering UV rays and providing essential shade from the intense sun while still allowing air movement. These areas create comfortable temperatures whilst offering protection from sun and rain while maintaining an open-air ambiance. Lifestyle and Well-being: The mild year-round temperatures in tropical regions encourage an outdoor lifestyle. Blurring the boundaries between inside and outside promotes relaxation, reduces stress, and improves overall well-being by providing constant access to natural light, greenery, and fresh air. Expanded Living Space: These transitions effectively extend the functional living areas of a home. A covered patio or deck becomes an outdoor living room, dining area, or kitchen, offering flexible and adaptable spaces for social interaction and everyday activities. Aesthetic and Cultural Appeal: This design philosophy connects you with the lush surrounding landscape and natural beauty, which is a significant part of the region's appeal.
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ehind every successful creative agency are businesses willing to take a leap, back a vision, and commit to building something meaningful. Real Conversations puts the spotlight on those businesses sharing, in their own words, how strategic branding and marketing have shaped their growth. Get Real Workwear & Safety is a well-known local brand, supplying industry trades with reliable gear for more than a decade. Redhotblue has worked alongside Get Real to deliver cut-through campaigns for key product sales and promotions, where visibility drives results. We spoke with owner Nathan Price about the value of professional marketing and what it takes to stand out in a competitive retail market. Why do you continue to invest in marketing rather than relying on familiarity alone? Describe your favourite Get Real marketing campaign? Our favourite Get Real marketing campaign would have to be the “Win $10,000 Can Crush Competition”, which we ran as part of our 10th Birthday Celebration. This campaign stood out because it created huge excitement both in-store and online, and it was backed by strong, professional graphics and consistent branding that immediately grabbed attention. The campaign also generated strong customer engagement because it was fun, different, and gave people a reason to visit the store and be part of the celebration. One of the biggest highlights was the outside broadcast on the day of the major can crush appointment, which created a real buzz in the community and helped turn the event into more than just a promotion — it became a memorable Get Real milestone. Overall, it was a campaign that combined strong visuals, community engagement, and excitement, and it helped reinforce Get Real’s brand as bold, energetic, and locally connected. What are the benefits of hiring a professional agency to do your marketing rather than in-house? Hiring a professional marketing agency gives us access to a wider skill set than we can realistically maintain in-house. Agencies bring strategic planning, creative direction, high-level design, copywriting expertise, and data-driven campaign management, all under one roof. It also saves time internally — instead of our team juggling marketing on top of daily operations, an agency can deliver consistent content, professional branding, and structured campaigns that align with business goals. Most importantly, agencies provide an outside perspective and keep us accountable to growth. They help ensure our marketing remains modern, competitive, and aligned with trends in digital advertising and customer behaviour. How have campaigns helped influence customer behaviour? Our campaigns have strongly influenced customer behaviour by increasing both brand awareness and customer confidence. We’ve seen campaigns drive behaviour in practical ways, such as: increased enquiries from mining and industrial clients higher engagement and repeat visits to our website customers coming in-store asking for products they saw promoted online improved uptake in specific product categories (boots, PPE bundles, new releases) Overall, our campaigns have helped shift customer behaviour from simply “shopping” to actively trusting Get Real as their go-to safety supplier, which builds long-term loyalty and repeat business.
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A Mackay woman has made her way from silent battles to the international stage, transforming pain into purpose and self-doubt into a platform that now inspires women across the region and beyond. Recently appointed National United Miss – Ms Queensland 25/26, Jenna will represent Australia at International United Miss in America this July, which she says is, “a dream come true.” In October, she was crowned after applying online for a system that resonates with her mission, made up of “a strong sense of sisterhood.” She kept the news private until receiving her sash and crown just four weeks ago, officially beginning her journey to the international stage. “It’s so amazing that I get to do what I love – only now I get to do it on a bigger scale and make more of a global impact,” she said. As the only Mackay entrant in her system heading to Florida, Jenna admits the honour is significant — but she is far from alone. “The support is so, so tight — you would think that we were all sisters.” Her rise has not come without hardship. From a young age, Jenna experienced bullying that deeply affected her confidence, self-love and sense of self-worth. She has faced both online and in-person bullying, even in recent times, but she refuses to let those voices define her. “What defines me is how I choose to rise with heart, honesty, and a desire to help others do the same,” she said. Through modelling and pageantry, Jenna rebuilt her confidence and learned to believe in herself again. That healing journey sparked her advocacy platform, Freedom to Flourish — a movement grounded in mindset, healing and permission to grow. It is a message for those carrying silent battles and anyone learning to love themselves again. “Pageants and modelling really changed my life,” she said. “It’s life changing.” Determined to create that same transformation for others, Jenna founded Beeyoutiful Charity Pageants, combining empowerment with purpose. The next event will be held on June 27, and will raise funds for HeartKids, supporting children and families impacted by childhood-onset heart disease. Entries are now open. Through her platform, business and volunteer work, Jenna regularly connects with women navigating confidence struggles and self-doubt. By sharing her story openly, she hopes others feel seen, and brave enough to step forward. Preparation for Florida is already underway, with a routine in place, public speaking training and a full-time coach. But beyond crowns and competition, her mission is focused on reminding women they are worthy of space, healing and growth. “Through this title and once in a lifetime opportunity, I hope to continue inspiring others who may be struggling with fear or the weight of others’ opinions, and remind them that they deserve the freedom to flourish.” Businesses interested in sponsoring her international journey or supporting the June charity event can connect via Instagram at @nummsqueensland. Mackay’s Jenna Kerschbaumer has been named National United Miss – Ms Queensland 25/26 and will represent Australia at International United Miss in America this July, using her platform Freedom to Flourish to inspire women to rise above bullying and self-doubt. Photos supplied
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There’s a new face at Hanly Dental Studio – and she’s helping Mackay smile with compassion, confidence and clinical care.
Dr Danica O’Brien, a proud local and James Cook University graduate, has returned home to provide quality dental treatment with a gentle, country-hearted approach. From routine check-ups to cosmetic care and emergency appointments, Danica brings precision and warmth to every patient experience.
“Dentistry is more than fixing teeth,” she says.
“It’s about easing pain, restoring confidence and building trust.”
At Hanly Dental Studio, patients are welcomed like family – and that’s exactly how Danica wants it.
“We’re here to listen and help you feel comfortable in the chair,” she says.
“You’re not alone. It’s okay to feel anxious – what matters is that you’ve taken the first step.”
That empathy is matched by experience. Hanly Dental Studio offers a full spectrum of services, including general dentistry, cosmetic treatments, children’s dentistry, snoring and grinding solutions, crowns and bridges and same-day emergency care – all in one trusted location.
Behind the scrubs and scaler is a horse-riding, kind-hearted local who recharges on her family’s cattle property in Habana. Her grounded presence has made her a favourite with patients of all ages, especially those who haven’t seen a dentist in years.
“What stands out the most to me, are the cases where the transformation goes beyond just teeth and truly impacts someone’s life and opinion on dentists in general.
Danica also reminds patients that pain is not the only indicator something's wrong.
“Pain is often a late-stage sign of dental issues,” she explains.
“The misconception is that if you’re not experiencing symptoms like pain or sensitivity, everything is fine. In reality, dental problems can develop silently, which is why routine check-ups and cleans are essential for early detection and prevention.”
With state-of-the-art facilities and a whole-hearted approach, Hanly Dental Studio is redefining what it means to feel safe in the chair. And for Danica, dentistry is a partnership rooted in trust, comfort and care.
“Whether someone comes in with a toothache, for cosmetic work or just a clean, I see every visit as a chance to support their health and confidence.
“Seeing patients leave with a healthy, confident smile warms my heart. I want people to know their comfort and wellbeing are at the centre of everything I do.”
To celebrate Danica’s arrival, Hanly Dental Studio is offering a welcome special:
$249 for a comprehensive exam, clean and x-rays with Dr Danica O’Brien.
Book now and experience gentle, personalised dental care – right here in the heart of Mackay.
Mackay Regional Council has fourteen new positions available for its 2026 Apprentice and Trainee Program and they’re not just for school leavers.
Workplace diversity and flexibility are a major focus of the Apprentice and Trainee intake program.
Mayor Greg Williamson said the Apprentice and Trainee program equips participants with practical skills and experience that pave the way for long-term career success in the region.
"It's a fantastic opportunity for individuals to combine formal study with on-the-job learning, often leading to fulfilling careers right here in the Mackay region," Mayor Williamson said.
“With roles across the board, from libraries to local laws and water services – there is something for everyone,” he added.
"Council is a fantastic place to work and we encourage people from all walks of life to consider taking on a role in our workforce."
There are opportunities in a variety of industries, including:
Live Production and Staging Trainee (MECC)
Local Laws Trainee
Youth Worker Trainee
Horticulture Trainee
Civil Construction Trainee
Water Treatment Trainee
Apprentice Plumber
Library Services Trainee
Business Trainee
Information Technology Trainee
Apprentice Chef (MECC)
Apprentice Electrician
Apprentice Mechanic (Small Engine)
Apprentice Heavy Vehicle Mechanic
Council encourages applications from Aboriginal or Torres Strait Islander people, anyone re-entering the workforce, those from a non-English speaking background, individuals with a disability, impairment or long-term condition, school leavers or an adult worker wishing to change careers or gain new skills.
Applications for the 2026 Apprentice and Trainee Program are now open. Visit mackay.qld.gov.au/traineeintake to apply today.
Fourteen different apprenticeships and traineeships are being offered at council for 2026 (Photo Supplied)
A new website has officially been launched by the Finch Hatton Progress Association, providing locals and visitors with a central online hub to discover everything this vibrant township has to offer.
Located at the foot of the Eungella Range in the lush Upper Pioneer Valley, Finch Hatton is fast gaining a reputation as one of Queensland’s hidden gems — and now, thanks to www.finchhatton.org.au, that gem is easier to explore than ever.
Developed by the Finch Hatton Progress Association, the site is a celebration of the town’s unique identity, combining stunning natural beauty, strong community values and a growing adventure tourism scene. It offers an accessible, modern platform to promote local businesses, share community updates and encourage tourism to the region.
Finch Hatton Progress Association spokespersons say the aim was to create a one-stop destination for residents and visitors alike.
“We wanted something that reflects who we are — a town proud of its past, engaged in the present, and excited about its future,” they said.
The site features detailed sections on local events, community news, small businesses, and adventure opportunities including bushwalking, waterfall exploration, and the world-famous Finch Hatton Gorge. It also tracks major projects like the Pioneer Valley Rail Trail and the Stage 1 Mountain Bike Network, which are helping transform the area into a hub for eco-tourism and outdoor recreation.
Whether you're looking for the next market day, a weekend escape, or the best coffee and cane fields to photograph — www.finchhatton.org.au is the place to start.
It’s a major step forward for the town’s digital presence and an open invitation to locals and tourists alike to connect, explore and belong.
Visit the new site today and experience the beating heart of the Pioneer Valley — Finch Hatton.
The Spirit of Catholic Education Awards are presented annually to individuals or teams from each of Queensland’s five dioceses, recognising outstanding contributions to the life of the Catholic education community. These contributions may include demonstrating integrity in leadership, improving equity in education, building Catholic identity, providing service to others, or supporting school communities through excellence in teamwork.
This year, Catholic Education – Diocese of Rockhampton has announced Shaye Gaviglio, Assistant Principal: Religious Education (APRE) at St Brendan’s Catholic Primary School, Mackay, as the 2025 recipient of the Spirit of Catholic Education Award.
Gaviglio said she was both surprised and humbled by the recognition.
“There are so many people working in our schools every day who are worthy of this award,” she said.
“The fact that people went out of their way to nominate me, and that I was selected from among all the nominees, I’m very humbled and very appreciative.”
Having been with St Brendan’s since its foundation in 2015, Gaviglio has played a key leadership role in helping the school grow and establish its identity.
“It’s been my honour and privilege to be at St Brendan’s since it opened. Being part of setting up a new school is a fantastic opportunity,” she said.
“It takes a lot of work, but it’s incredibly rewarding.”
Shaye has led transformative changes that significantly improved teaching, learning, and equity at St Brendan’s. Her initiatives created classrooms where every learner feels valued and supported, especially in the wellbeing space. She was instrumental in developing the school’s Health & Wellbeing program, designed to improve student engagement and self-esteem.
This program has evolved over the past five years to include the Berry Street and The Resilience Project models. She also tailored the Responsible Thinking process to ensure students are nurtured, valued and respected as they reflect on their actions.
As a result, the school community has become more inclusive, collaborative, and achievement-focused. Through her vision and commitment to equity, she has ensured every student, regardless of background or ability, has the opportunity to succeed and thrive. This is particularly supported through her consistent focus on clear, calm, and predictable routines.
In her role as APRE, Shaye guided teachers in implementing the new Religious Education Curriculum and continues to provide support with teaching, learning, assessment, and reporting.
She is adept at embedding Catholic Social Teachings through both curricular and non-curricular activities, such as promoting Earth Day initiatives, organising charity drives, and inviting relevant guest speakers. Shaye was also instrumental in creating the pedagogical model of St Brendan's, based on the Ignatian Pedagogical Paradigm, a model for teaching and learning in a Jesuit School. With the school given an Ignatian charism, Shaye saw the opportunity to weave the benefits of the model into teaching and learning practices, focusing on the holistic development of students and offering a versatile approach for diverse learning environments.
One of Shaye’s favourite quotes is by St Mary MacKillop: “Never see a need without doing something about it.”
Shaye shares this regularly with those around her and lives it daily, often responding proactively to needs before they are realised by others. Her nurturing and pastoral nature is highly regarded within the school community.
Gaviglio emphasised the collaborative nature of her work and the commitment of the entire school staff.
“It’s all about the kids. That’s why we’re here,” she said.
“Everyone goes that extra mile because we want the best for them. It’s a team effort, and that’s what makes our school great.”
The award will be presented as part of the 2025 State Launch of Catholic Education Week, to be held in Rockhampton on Wednesday, 30 July.
Shaye Gaviglio of St Brendan’s Mackay has received the 2025 Spirit of Catholic Education Award for her exceptional leadership and dedication to student wellbeing and faith.
Community Bank Sarina Bendigo Bank is once again backing the future of local youth, launching its 2026 Sarina State High School (SSHS) Scholarship Program.
Applications are now open for two $2000 scholarships, available to students who will enter Year 11 at SSHS in 2026. The program is designed to support recipients with their studies and personal development throughout their senior schooling years.
More than just a financial boost, the scholarships aim to build confidence and enhance engagement with school and community life.
Community Bank Sarina Deputy Chair Maree Franettovich said the initiative reflects the bank’s deep commitment to the region.
“Supporting youth through education, which is part of our broader commitment to investing in the future of this region,” Ms Franettovich said.
“Scholarships are more than financial support – they provide our younger generation with the confidence and tools to proceed through their final years of school to the best of their ability.
“We believe it’s so important to invest in youth, supporting them to thrive in their education and encouraging community involvement that makes a lasting difference.”
The scholarship program recognises students who demonstrate consistent effort in their studies and actively contribute to school and community life.
One student who has already benefited is current Year 12 student Sophie Steindl, who received a scholarship in a previous round.
“When I first received the scholarship, I couldn’t believe it,” Miss Steindl said.
“It has made a big difference by taking away financial stress in my senior years.
“I have now chosen subjects I’d otherwise have thought were out of reach, and the support has let me focus more on school work and less on costs.
“If you’re thinking about applying, I encourage you to do so. There’s no time like now.”
Applications for the 2026 SSHS Scholarships close on the 31st of August and interested students can apply by emailing executive@sarinacommunity.com.au or by calling 0435 537 012 for more information.
Community Bank Sarina also supports CQUniversity students through a separate scholarship program. For updates and future opportunities, follow Community Bank Sarina on Facebook.
2023 Community Bank Sarina SSHS scholarship recipient and current Grade 12 Student, Sophie Steindl. Photo supplied
Mackay’s little local legend, nine-year-old Sonny Hutchinson, is teeing off on an incredible journey to represent Australia at the 2025 Champion of Champions World Junior Golf Championship in Ireland from July 29–31.
Ready to drive his game forward, Sonny will compete against 250 of the world’s best junior golfers from over 40 countries in the Under 9 division.
Sonny will also take part the following week at the Flogas Irish Junior Open Championship, drawing top junior talent from Europe, Asia, and the United States.
“I’m looking forward to meeting kids from different countries and cultures, seeing how they play and train, and just giving it my best,” Sonny said.
Sonny started golf at six and a half through the MyGolf Australia junior program at Mackay Golf Club, where he trains and competes weekly under coaches Jeff Reid and Elliot Beel. He spends hours on the practice green, sand bunker, and putting areas, focusing on his short game and wedge play – which is his favourite part of the game.
“I love chipping, especially with my 58-degree wedge. I like trying flop shots over the bunkers and landing them on the green,” Sonny said.
When not on the course, Sonny works on swing mechanics and is consistency at the Mackay Driving Range.
Sonny’s preparation includes coaching with Anthony Johnson at Drummond Golf Mackay, where he uses the Trackman simulator to dial in yardages and refine swing mechanics. He also trains indoors at Mackay Fairway and X-Golf Mackay when weather restricts outdoor practice. This routine across four venues provides consistent, data-driven training.
Sonny competes year-round in junior events across Queensland, including Northern Queensland, the Central Highlands, and Central Queensland. He’s played in Pro-Am events like Clermont and Tieri, gaining experience alongside rising stars.
At the JET Group Tieri Pro-Am, he played alongside Max Ford during the sponsors’ day, but Sonny says, “It’s not just about the trophies.”
“I love playing with my friends, meeting new mates, and chasing the next shot,” he said.
Last year, Sonny was invited to caddy for Lucas Herbert during a practice round at the Royal Brisbane PGA event. He even had the chance to meet Aussie legends Cam Smith, Jason Day, Min Woo Lee, and reps from Coca-Cola Australia, who let him tee off on one of the holes — smashing it straight down the middle of the fairway.
“It was unreal. I got to carry the bag, talk to Lucas, and even hit a tee shot in front of everyone. Best day ever,” Sonny said.
“Golf teaches me patience. Not every shot is perfect. Sometimes things go wrong, and that’s okay, it’s how you play the next shot that counts,” Sonny said.
He also enjoys other sports, including soccer, swimming, and Ninja Warrior-style obstacle courses, balancing golf with varied physical activity.
Sonny aims to continue playing both in Australia and overseas. After Ireland, he hopes to compete in Japan, Thailand, and Singapore to learn from different styles, courses, and cultures.
No matter how far golf takes him, Mackay will always be home. It’s where his journey began, and it’s the support from local clubs, coaches, family, and mates that continues to give him every opportunity to grow.
With strong local backing, Sonny is just getting started and excited to see where his next shot takes him.
Mackay’s nine-year-old Sonny Hutchinson is set to represent Australia at the 2025 World Junior Golf Championship in Ireland. Photos supplied
A heart-warming initiative is making a real difference for families across the nation facing financial hardship, illness, or the everyday pressures of life. Lasagna Love, a nationwide volunteer-driven program, connects those in need with local volunteers who prepare and deliver free, homemade lasagna – no strings attached.
Whether it’s families recovering from surgery, new parents, or anyone going through a tough patch, the program offers a comforting meal and a sense of community support, and it’s available right here in the region.
The volunteers also often include special treats, like their much-loved lemon cake. Requests for meals can be made easily through lasagnalove.org, where those wishing to help can also sign up to volunteer.
Organisers stress the importance of respecting the generosity of these volunteers, encouraging the community to embrace this act of kindness.
Because Lasagna Love is about more than food – it’s about spreading compassion, strengthening local bonds, and uplifting those who need it most.
A local community member recently posted on Facebook to warmly remind families and individuals facing tough times that they can receive a free, homemade lasagna through the generous Lasagna Love program. Photo source: (Facebook)
This winter, the Making Waves Foundation brings the life-changing power of sailing to ports across Queensland and Northern NSW with the return of its inspiring “Northern Campaign 2025.” The acclaimed Winds of Joy program will make stops in Mackay, Airlie Beach, Rosslyn Bay, Gladstone, Southport, and Coffs Harbour from August to September – providing free sailing experiences for local young people living with disabilities.
The “Winds of Joy” campaign welcomes school groups and community organisations aboard a purpose-built, fully accessible yacht, giving young people – many for the first time – the chance to feel the excitement of the sea, develop confidence, and discover new abilities.
Making Waves Foundation General Manager, Gareth Hogan says, “It’s all about inclusion, exceeding expectations, teamwork, and overcoming challenges. We see extraordinary growth and joy every time a young person leaves the dock and takes the helm, regardless of their ability.”
Northern Campaign Ports and Dates:
• Mackay: August 4 – 17, 2025
• Airlie Beach: August 18 – 24, 2025
• Rosslyn Bay: August 25 – 31, 2025
• Gladstone: September 1 – 7, 2025
• Southport: September 8 – 14, 2025
• Coffs Harbour: September 22 – 28, 2025
The campaign will be officially welcomed in many ports by local councils and community leaders.
Families, local businesses and the media are invited to witness the sails, hear inspiring stories of courage, and see teamwork in action.
Making Waves Foundation programs are offered at no cost to the participants because they are volunteer-powered and funded by donors. Interested volunteers, businesses, and supporters can visit https://makingwaves.au/northern-campaign-2025/ to get involved or to donate, helping ensure every session continues to be free for youth living with disability.
Making Waves Foundation is a registered charity dedicated to empowering young Australians living with disabilities or experiencing disadvantage through inclusive, inspiring sailing programs that foster courage, connection, and adventure.
For more information, visit www.makingwaves.au
The Making Waves Foundation’s Winds of Joy program returns, offering free, inclusive sailing experiences to young people living with disabilities across Queensland and Northern NSW as part of its 2025 Northern Campaign. Photos supplied
Fear of making the wrong move can leave business owners trapped in an endless cycle of second-guessing, tweaking, and backtracking. Stalling may feel like the safer option, but it often comes at the greatest expense - wasting time, money, and momentum. Watching competitors chase the latest trends can be intimidating, but the cost of starting over every time something new emerges is far greater. The challenge isn’t a lack of ideas; it’s committing to one, because without action, even the best ideas go nowhere.
Redhotblue is a top marketing agency with proven expertise in helping business owners move forward with clarity and purpose. We spoke to local marketing icon and owner of redhotblue, Jody Euler, to unpack the root cause of indecision and what it takes to shift from hesitation to confident action.
1. What are the most common reasons businesses struggle to follow through with the execution of a marketing strategy?
Clients often have a burning desire for better outcomes and an initial willingness to shift the focus of their branding and marketing. They love our plan; they’re obsessed with the messaging and creative and are cartwheeling with excitement about the new direction. Then they freeze once we commence the rollout of the marketing materials.
Several obstacles prevent business owners from committing to the implementation of a campaign, and these vary from business to business. Some common denominators are their mindset towards change, along with a lack of dedication to a realistic budget that matches their desired outcomes.
Many people don’t like change; however, if the actions you’re taking aren’t providing the success you desire, why wouldn’t you try to find a solution? It requires strong mental focus to take that step forward, but it’s only then that great results can be achieved.
2. How does indecision in marketing impact business growth and performance?
Every time you stop and start, and wobble in a different direction, you run the risk of confusing your audience. Customers need certainty in their interactions with a brand because it allows them to feel connected. It’s one of the most common pitfalls we see when working with clients.
3. What practical steps can you give a business owner who is currently stuck in the cycle of second-guessing?
One word: TRUST! Think about the numerous professionals you’ve dealt with in your life. The reason you seek their advice and pay for their services is that you’ve identified you need help. So don’t ignore the actions they recommend. The definition of insanity is doing the same thing over and over and expecting a different outcome.
4. How does redhotblue help clients overcome decision paralysis?
The first step in working with any client is to untangle their current marketing. More often than not, we uncover layer upon layer of poor decisions, usually the result of knee-jerk reactions or work delivered by those lacking experience. It's no surprise that many clients come to us feeling overwhelmed, unclear, and unsure of what’s working.
Getting things back on track requires mutual commitment. Both sides need to be fully invested in the plan. Our process is intentionally detailed; every element, from the initial strategy to the final brand reveal or campaign rollout, is built with purpose and alignment. But it doesn’t end there.
We believe in ongoing partnerships, reviewing results, adapting to shifts in the market, responding to internal business growth, and continually positioning our clients as leaders in their industry.
As the hazard reduction burn season ramps up across Queensland, local firefighters and energy providers are reminding landowners to take extra precautions when burning near power infrastructure.
Both Ergon Energy Network and the Queensland Fire Department are urging property owners to be mindful of power poles and electrical equipment when conducting hazard reduction burns, which play a vital role in reducing vegetation and fire risk across rural areas.
Ergon Energy’s Corrine Young, who also serves as a volunteer with the Rural Fire Service, emphasised the potential dangers of uncontrolled burns near community electrical infrastructure.
“Power poles are a critical part of keeping our communities connected and any damage to these structures can lead to lengthy power outages and significant repair costs,” Ms Young said.
“Beyond the inconvenience, fallen powerlines pose a severe threat - they can cause serious injury or even be fatal to anyone or any animals that come into contact with them. Furthermore, out of control hazard reduction burns have been known to partially burn through poles, leaving them standing, only to fall over at a later date during high winds and other severe weather.
“To help protect these vital assets, we strongly recommend that before starting any hazard reduction burn, property owners clear at least five metres around all power poles and electrical equipment.”
Rural Fire Service Queensland Chief Officer Kaylene Jones echoed the importance of preparation and caution when conducting planned burns.
“Before commencing a burn it’s important for landowners to be prepared by ensuring they have a permit and also have equipment such as hoses, water tanks, or fire extinguishers on hand should these be needed during an emergency,” Chief Officer Jones said.
“Landowners should clear their property and electricity infrastructure of any long grass, foliage and rubbish and never leave a planned burn unattended.”
“Always check the weather forecast before commencing any planned burn and postpone on windy days as conditions can change rapidly.”
“In the event of an emergency, dial Triple Zero and for more information about bushfire preparedness head to www.fire.qld.gov.au.”
Ergon and Energex also reminded property owners to take just as much care with privately owned property poles, which can also pose hazards and incur repair costs if damaged. For more information, visit www.energex.com.au/propertypoles.
National Farm Safety Week delivered an urgent reminder that safety must remain front of mind beyond just one week a year.
Australia’s peak workplace safety body used the awareness campaign to encourage farmers and agricultural workers to treat near misses as powerful warning signs — not just luck, but chances to make meaningful change.
The statistics remain stark. According to Safe Work Australia, the Agriculture, Forestry and Fishing sector continues to be among the nation’s deadliest, recording an average of 38 workplace fatalities each year.
This year’s theme, Second Chances, was a call to action from the Australian Institute of Health and Safety (AIHS), prompting farmers to reflect on the moments that almost went wrong — and use them to prevent the ones that might.
“Farming is fast-paced and unpredictable. Every day, ag workers are operating heavy machinery, managing unpredictable animals, working at heights, mixing chemicals, or simply navigating long hours in tough conditions,” said AIHS CEO Julia Whitford.
“Near misses aren’t just lucky escapes – they’re important warnings. If we pause to reflect and act after a close call, we can mitigate that risk and prevent future incidents.”
Farm fatalities are often caused by vehicle rollovers, falls, equipment accidents, and being struck by moving objects, but Ms Whitford noted that safety concerns on farms go far beyond physical hazards.
“Long hours, financial pressures, and the mental strain of working in isolation or in extreme conditions also takes a toll,” she said.
“Many ag workers operate in remote areas without easy access to healthcare or support. Add to that the stress of unpredictable seasons, burn out, and market conditions, and you’ve got a perfect storm for both physical and psychological injury.”
National Farm Safety Week served as an important reminder to check in—not just with equipment and safety procedures, but with the wellbeing of oneself and others.
“We want farm workers to start asking: What went wrong? What nearly went wrong? And what can I do differently?” Ms Whitford said.
“Second chances don’t always come around – and that’s why safety has to start with the lessons we choose to learn now.”
More resources and safety tools are available at the AIHS website, www.aihs.org.au.
The Queensland Sugar industry is celebrated by its peers throughout the world as one of the most environmentally and economically sustainable industries in the world, bringing together farming best practice and near zero waste across paddock to mill.
The Canegrowers Smartcane BMP (Best Management Practice) program is a world-leading independently audited sustainability accreditation program which is widely acknowledged by both our international customers and competitors.
These sustainability credentials give us access to premium markets such as the UK and major buyers like Coca Cola. The BMP program integrates documenting on-farm procedures and inputs including but not limited to nutrient, chemical, tillage, irrigation and all sorts of other factors involved farm operations.
Whilst this BMP program is making headway into proving our industry’s environmental credentials, it is also interesting to take a step back and admire the sugar cane industry’s history around waste and by product integration.
Coming from a farming family, something which we take for granted, as growers, in regard to by-products and waste of the sugarcane harvesting and milling process is actually quite a remarkable but little-told story.
In the early 1990s, green cane harvesting and trash blanket retention was introduced into the central region and revolutionized the industry. It reduced need for the burning of cane almost every night, and gave growers more flexibility in their harvest roster. The trash blanket also has tremendous benefits for moisture retention and weed suppression, acting as a mulch layer on the paddocks.
It also brings a benefit to gardeners and landscapers: cane trash can be used as mulch in the garden and selling that on can be helpful in management of farms if the trash blanket needs to be reduced rather than destroyed.
On the milling side of production, the core business of a sugar mill is to produce high quality raw sugar. There are of course numerous by-products of this process: all are processed, recycled or repurposed and utilised in some way.
A great example of this is mill mud, which is dirt and other impurities from the milling process as well as ash from the boilers. It’s a nutrient-rich by-product and is reapplied to the cane fields to improve soil health and nutrition.
Bagasse, another by-product, is used to power the factory’s boilers to produce steam, which is the energetic heart of a sugar mill. Bagasse is the fibre pulp left when cane is crushed and juice extracted. In some instances, such as Mackay Sugar’s Racecourse Mill, bagasse is used to produce steam from the boilers to power a co-generation plant, supplying clean green renewable energy to the wider Mackay community. A third of the city’s energy needs.
Finally, water is a large by-product of the milling process. As it leaves the factory, water is pumped into the mill ponds where a natural process takes place and the water is purified to strict environmental standards. It is then released back to farmers to irrigate onto their paddocks and produce the next year’s crops.
In a time where we are increasingly looking to circular waste streams, it is positive that sugar has been there historically. The full integration of the sugarcane growing and milling process has been in place for many generations and has successfully operated under a zero-waste management system which should be celebrated by all in the community.
Paddock to mill, the sugar industry recycles and reuses its waste streams into useful byproducts in a near-zero-waste system. Note the large bagasse stockpiles at Racecourse Mill in the foreground, used not just to power the mill, but also to co-generate energy for Mackay city. Photo credit: Mackay Sugar Ltd
National Farm Safety Week, held from the 20th to the 26th of July, served as an important reminder that the health and wellbeing of farmers is critical to maintaining safety on the land. Marking the occasion, the Australian College of Rural and Remote Medicine (ACRRM) called for stronger support for rural healthcare services to better protect those who work in one of the country’s most demanding industries.
According to ACRRM President Dr Rod Martin, investing in local, high-quality healthcare is essential for creating safer farming environments across Australia’s rural and remote regions.
“Farming is one of the most physically and mentally demanding jobs in Australia, and our farmers face unique health and safety risks every day,” Dr Martin said.
“To support safer farms, we must support the health of the people who run them — that means having skilled, locally based doctors who understand rural and remote life and can provide care when and where it’s needed.”
Dr Martin said Rural Generalists (RGs) — doctors trained to work across multiple disciplines in rural settings — play a key role in delivering that care.
“Rural Generalist doctors bring advanced skills in emergency medicine, mental health, surgery, maternity care, anaesthetics, and more – and are trained to deliver whole-of-life care in settings beyond the urban footprint,” he said.
“Whether it’s responding to a machinery accident, providing mental health support via telehealth, or managing chronic disease, RGs are vital to the fabric of healthy rural communities.”
As the only medical college dedicated to training a Rural Generalist workforce, ACRRM says that improving access to these services is not only good for individual farmers but also for the future of entire communities.
“Investing in RGs will not only improve rural health outcomes — it will help stabilise the rural medical workforce and support the sustainability of rural towns,” Dr Martin said.
“It’s time we recognised that building up rural healthcare is part of building up rural Australia.”
While Farm Safety Week has wrapped up for another year, the message is clear: year-round support for rural healthcare is essential to safer farms, stronger communities, and a more resilient agricultural sector.
ACRRM President, Dr Rod Martin (Photo Supplied)
A major milestone has been reached by Rural Aid this month, with the organisation proudly supporting its 200th farm through its nationally recognised Farm Recovery Events (FRE) program.
The milestone was marked in Coraki, in the Northern Rivers of New South Wales, where volunteers are currently participating in the latest recovery event, running through until the 2nd of August.
Since the FRE program began in 2018, Rural Aid has delivered hands-on support to more than 200 farms across the country, alongside completing 293 wider community and recovery projects. Their efforts have stretched across 45 towns and regions, from drought-stricken Queensland to fire-affected areas of Victoria.
Communities across Queensland (16), New South Wales (19), Victoria (9) and South Australia (2) have benefited from the support of Rural Aid’s volunteers, who have collectively contributed more than 56,000 hours of skilled labour over the past seven years.
This year alone, volunteers have travelled more than 86,000 kilometres to support the charity’s on-the-ground work.
Rural Aid CEO John Warlters said the milestone reflects a long-standing commitment to rural recovery and wellbeing.
“Our Farm Recovery Events are about more than fixing fences or building cattle yards,” Mr Warlters said.
“They restore hope. Every kilometre travelled, every hour volunteered, is a reminder to our farmers that they are not alone.”
“Reaching our 200th farm is a significant achievement. It speaks to the strength of the rural spirit and the generosity of everyday Australians who put up their hands to help.”
Beyond property repairs, the FRE program also supports mental wellbeing through simple, meaningful acts of connection.
“Time and again, farmers tell us that just having someone show up to help, even just to share a cuppa and talk, makes all the difference,” Mr Warlters said.
“It reduces isolation, lifts spirits and strengthens resilience.”
Rural Aid’s recovery efforts have extended into the heart of many communities, with over 100 projects completed in shared spaces such as halls, schools, showgrounds and sporting facilities.
The program also presents a valuable opportunity for corporate teams to experience rural life and contribute directly to community wellbeing. Through team-building activities on farms, businesses have helped strengthen both people and places.
Long-time Rural Aid volunteer Raelee Keegan said the experience is just as impactful for those giving their time.
“We go in to help, but we get so much back,” she said.
“You feel the gratitude and the connection straight away. I’ve volunteered in towns I’d never even heard of before, and now they feel like part of my extended family.”
Rural Aid’s Farm Recovery Events are made possible thanks to community donations, corporate partners, and a dedicated base of volunteers.
“While we’re proud of how far we’ve come, there’s so much more to do,” Mr Warlters said.
“We’ll keep showing up, because rural Australia matters.”
To learn more or to support Rural Aid’s recovery work, visit www.ruralaid.org.au.
Wilmar Sugar and Renewables’ Pieter Van Vuren is one step closer to joining one of the world’s most elite endurance clubs — the 4 Deserts Ultramarathon Club.
The Sarina-based long distance runner recently completed the 250km Gobi March in Mongolia, putting him halfway towards his ambitious goal of completing four 250km self-supported ultramarathons organised by RacingThePlanet.
“To make the 4 Deserts Club, I need to finish all four events — I’ve now got two under my belt: the Namib Race in Namibia last year and the Gobi March in June,” Pieter said.
“My next one is in Greece in September this year and the final race will be in Antarctica in November next year. It’s all about getting to Antarctica.”
The Gobi March marked Pieter’s fifth multi-stage ultramarathon, and he described the experience as both physically gruelling and visually stunning.
“It was incredible scenery. It’s like a desert, but it’s green,” he said. “Mentally, it was very tough. For the first few days, I really struggled, but then for the last couple of stages, I felt strong.”
The seven-day race is self-supported — organisers provide water and tents, but runners must carry everything else themselves.
“My pack was too heavy — it was 12.9kg,” he said. “For the first few days, I walked quite a bit, maybe 60–70%, because I packed too much. Once my pack became lighter, I ran nearly the whole thing because I felt a lot better.”
That improvement came despite an unexpected setback.
“My blow-up mattress blew a hole on day three, so I had to sleep on the floor for the rest of the race.”
Pieter also chose to complete the race without his mobile phone — a first for him in a multi-stage event.
“There was no music or audiobooks; it was just me and my head. It reveals a bit about yourself,” he said.
“It’s not like you have a lot of spare thinking time though. You have to constantly think about nutrition, when to drink water, and the terrain is challenging, so you need to stay focused.”
Although around 80 runners from across the globe completed the race, Pieter said most of it was spent running solo.
He placed 30th overall, finishing with a total time of 42 hours, 44 minutes and 42 seconds.
Pieter said ultramarathon running had taught him valuable lessons that carried over into his work and personal life. In his role as Group Manager Operations (Ethanol and Plane Creek), he draws on many of the same mental tools.
“I think, mentally, it makes you a lot more resilient and probably more patient,” he said.
“It also proves that you can do anything you really want to. The body is an incredible thing.”
Wilmar Sugar and Renewables’ Pieter Van Vuren ran 250km through the Gobi Desert in Mongolia last month as part of the Gobi March footrace. Photo credit: Gabriel Heusi / RacingThePlanet
Sarina long distance runner Pieter Van Vuren is halfway towards his goal of becoming part of the exclusive 4 Deserts Ultramarathon Club
Runners and support crew slept in traditional yurts during the seven-day Gobi March
Wilmar’s Pieter Van Vuren said ultramarathon running has made him more resilient and patient
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