Thursday, May 25, 2023


Mackay and Whitsunday Life

A Passport to Bowen

Always looking for innovative ideas to connect the region and promote additional visitation, for the second year in a row Bowen Tourism and Business (BTB) have collaborated with two other information centres to run the Passport Competition.

With $2,100 worth of vouchers to be won, the Passport Competition encourages visitors to call in at three information centres (Bowen, Proserpine, and Sarina) with entrants required to get their ‘passport’ stamped at each location.

Once all three locations are stamped, they receive entry into the competition.

This year an incredible 267 people participated and it is hoped this successful marketing campaign will become part of the annual calendar.

“The staff at the three information centres in the Whitsundays and Mackay regions have worked together to encourage more people to visit both regions,” said BTB Manager Leanne Abernethy.

“It provides an incentive for travellers to visit all three information centres and also encourages locals to check out their own backyard.”

Tourism Whitsundays CEO, Rick Hamilton believes tying The Whitsundays region and Mackay region together in the competition was an excellent initiative for the drive segment and encouraged travellers to engage with all three information centres.

“There is so much on offer in The Whitsundays and Mackay, and we’ve got fantastic volunteers and staff waiting to help travellers with their plans,” he said.

“This competition gave people visiting one information centre the incentive to stop at the other two, giving each centre’s staff and volunteers the opportunity to showcase their region and help visitors get the most out of their experience.”

Kate Mackie of Bowen Tourism and Business with the passports. Photo supplied

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