Thursday, January 11, 2024
Mackay and Whitsunday Life
Bowen tourism and accommodation operators are excited to share that business is booming this festive summer season.
Owner and Manager of Queens Beach Tourist Village, Jennie Greer states that Christmas and New Year bookings have been at an all-time high, compared to previous years.
“Bowen is definitely becoming more popular, and we are proud to have an award-winning park within the area for guests to come and enjoy. We hope this trend continues as it can only benefit accommodation providers and businesses within our community-spirited town.”
Manager of Bowen Tourism and Business, Leanne Abernethy said the Bowen Visitor Information Centre had been very busy in the past two weeks, reflecting how busy the accommodation providers were in the town.
“We have averaged more than 300 visitors per day since the start of the new year, which is much higher than the first week of January last year.
“Our surveys show about 25% of our visitors are staying in Bowen and another 25% are making a day trip into the town to check out such things as the secluded beaches, the scenic lookouts, our fresh seafood, the Summergarden Theatre and the Edgecumbe Bay Walking Trail.
“When people stop at the Big Mango, we encourage every visitor to make the detour into Bowen as it is only a few kilometres off the highway and really is the hidden gem at the top of the Whitsundays.
“We have increased our destination marketing budget in the past 12 months and it is great to see more and more people discovering this piece of paradise.”
Bowen seeing unprecedented popularity this holiday season. Photos: Bowen Visitor Information Centre