Thursday, October 26, 2023


Mackay and Whitsunday Life


Businesses looking to leverage off the exciting Finch Hatton Mountain Bike Trails can learn more at workshops being held in November.

Council is hosting two Bike Ready Business Workshops, at Finch Hatton and Mackay, to assist businesses in learning about the significant opportunities the trails will offer.

Mackay Mayor Greg Williamson said the workshops would be co-hosted by award-winning destination and marketing specialists, Destination Marketing Store (DMS) and Swell Design.

“DMS and Swell have been working hard to develop an amazing brand and marketing strategy that will bring our new mountain bike trails to life, not just here in Mackay but around the world,” Mayor Williamson said.

“These free workshops will offer the opportunity for local businesses to learn firsthand how they can tap into that brand by creating ride ready products, packages and offers,” he said.

“This is a fantastic opportunity for local businesses – and not just those in Finch Hatton and the Pioneer Valley, but in Mackay as well – to learn how they can extend their offerings to incorporate this major destination experience.

“Many visitors to the trails will come into Mackay first and then travel to the Valley. There are many peripheral businesses, such as bike shops, car hire and accommodation, that can leverage off the branding to connect with the trails.”

The workshops will cover:

• Key elements of the brand strategy.

• Creative elements and marketing plan.

• Practical examples of how to leverage the brand.

• Importance of collaboration and partnerships.

• Creating ride ready products, packages and offers.

The Finch Hatton workshop will be held on Monday, November 13, from 11am to 12.30pm at the Finch Hatton RSL. To register go to

The Mackay workshop will be held on Tuesday, November 14, from 9am to 10.30am at Harrup Park Country Club. To register go to

Online registration is required by Sunday, November 5 and spots are limited.

For more information contact Mackay Regional Council Senior Economic Development Officer, Grier Williamson, on 4961 9099 or email

Turning the first sod at the Finch Hatton Trailhead for Stage 1 of the Finch Hatton Mountain Bike Trails

In other news