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A new government initiative is providing a $100 discount to holidaymakers booking local experiences. Photo source: Whitsunday Regional Council
A new Regional Rewards initiative, created by the government in partnership with RACQ, is providing a $100 discount to travellers who spend $200 or more on local experiences.
With 10,000 discounted bookings available across Queensland, the campaign is expected to generate more than $2 million in direct economic benefit for regional tourism businesses.
Bookings will be made via ExperienceOz.com.au/QLD100 until 31st July (or until sold out), with travel valid until 4th October 2026, driving visitation throughout the peak winter period.
Minister for the Environment and Tourism Andrew Powell said the initiative will support tourism operators and strengthen regional economies.
“Queensland is the Home of the Holiday, and Regional Rewards is putting real money into our regions, driving bookings, supporting jobs and backing local businesses,” he said.
“With 10,000 incentives on offer, we’re giving Queenslanders every reason to holiday at home and deliver real economic benefits where it matters most.
RACQ MD & CEO David Carter said boosting tourism in regional centres helps drive a better future for all Queenslanders.
“Tourism is crucial for our regional economy, and we wanted to play our part to ensure these communities, and our members who live in them, are supported,” Mr Carter said.
Queensland Tourism Industry Council (QTIC) CEO Natassia Wheeler welcomed the initiative, which comes at a time when many tourism businesses continue to face challenging operating conditions.
“This is the type of initiative industry has been calling for,” Ms Wheeler said.
“QTIC has been advocating for measures that encourage more visitors to book tours, attractions and experiences, and we're pleased to see those concerns reflected in this campaign.
“Queensland has an extraordinary range of tourism experiences on offer, and initiatives like this help convert intention into bookings, supporting local businesses, jobs and communities right across the State.”
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