Tourism Whitsundays CEO Tim Booth New Year Message

The start of a new year is a good chance to reset and share a bit more about what we do at Tourism Whitsundays and where we’re heading together.

At our core, we’re here to showcase The Whitsundays as one of Australia’s most iconic destinations. We lead destination marketing across key domestic and international markets and work closely with Whitsunday Regional Council, Tourism and Events Queensland and Tourism Australia to make sure the region is front and centre.

Just as importantly, we support the local businesses and people who bring the Whitsundays experience to life every day. When the destination is strong, everyone benefits and that shared success is what we’re focused on.

Behind the scenes, our team works closely with industry, sharing insights and supporting businesses as the tourism landscape continues to evolve. From marketing or media opportunities and training, to research, storytelling and partnerships, our work is most effective when we’re moving in the same direction.

Looking ahead, the focus is on strengthening connections across the region and supporting growth that benefits both visitors and locals. If you’re a tourism-related business and haven’t connected with us yet, we’d love to hear from you.

Contributed with thanks to Tim Booth, CEO, Tourism Whitsundays

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