25 Million Postcards Delivering A Simple Message You’re Not Alone

Australia Post and Beyond Blue are encouraging Mackay region residents to reconnect with loved ones through the nationwide Connection Postcards campaign, which this year celebrates the delivery of its 25 millionth postcard. Photo supplied

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Millions of Australians, including households across the Mackay Shire, are being encouraged to reconnect with loved ones as Australia Post and Beyond Blue mark a major milestone in their national Connection Postcards campaign.

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This month, four million prepaid postcards are being delivered to letterboxes across the country, with Queensland receiving more than 824,000 cards as part of the initiative aimed at tackling loneliness and social isolation.

The campaign also celebrates two significant milestones, the delivery of the 25 millionth Connection Postcard since the initiative began in 2021, and 25 years of Beyond Blue supporting Australians’ mental health.

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Australia Post General Manager Community and Stakeholder Engagement, Nicky Tracey, said the campaign comes at a time when many Australians are feeling increasingly disconnected from their communities.

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“More Australians are saying they’re feeling disconnected, and that sense of isolation can have a real impact on wellbeing,” Ms Tracey said.

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“This year is particularly exciting as we celebrate 25 years of Beyond Blue supporting Australians’ mental health and deliver the 25 millionth Connection Postcard since the campaign began.

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“Connection Postcards are a simple way to reach out, to let someone know you’re thinking of them, and to remind people they’re not alone.”

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Recent research from Beyond Blue found only one-third of Australians feel a sense of belonging within their local community, with loneliness and isolation particularly affecting regional and remote areas.

The issue is especially significant for farming communities across regional Queensland, where financial pressures, cost-of-living challenges and extreme weather events continue to impact mental health and wellbeing.

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Beyond Blue CEO Georgie Harman AO said simple acts of connection can play a powerful role in supporting mental health.

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“Staying connected with others is so important for our mental health, but too many Australians, particularly those in regional and rural communities, are feeling lonely or disconnected,” Ms Harman said.

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“Simple, everyday interactions that foster connection, like writing a postcard or saying hello to people in our neighbourhood, are some of the most effective ways to support mental wellbeing and strengthen the relationships we rely on for our mental health.”

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Connection Postcards are available through participating Australia Post outlets and can also be ordered online through Beyond Blue’s Connection campaign page. The campaign encourages Australians to send a handwritten message to a friend, family member or neighbour as a reminder that support and connection matter.

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