A Minute With The Mayor 12 February

Tourism: Balancing Visitors and Community
 
Tourism is a defining part of life in the Whitsundays. It brings energy, jobs and opportunity and during peak season, it brings pressure too.
When our population swells over holiday periods, Council services are tested. Roads are busier, waste volumes increase, public amenities work harder, and community spaces see far more use than usual. Managing that balance is one of Council’s biggest operational challenges.
Tourism keeps the region moving. It supports local businesses, sustains jobs and underpins much of our local economy particularly in places like Airlie Beach, Cannonvale, Proserpine and Bowen. But it’s also important that locals feel their needs aren’t lost during the busiest times of the year.
Council’s job is to manage that pressure as fairly as possible. That means planning ahead, increasing servicing where needed, and supporting the frontline workers who keep things running, from waste and water crews to parks staff, cleaners, rangers and customer service teams.
These workers often step up during times when most people are on holidays themselves. Their efforts ensure public spaces remain safe, clean and welcoming for locals and visitors alike.
It’s also about setting realistic expectations. Tourism peaks are intense, but temporary. Council focuses on maintaining standards, responding quickly when issues arise, and learning from each season to improve the next.
I want locals to know their patience is recognised, and visitors to understand that the Whitsundays is a living community, not just a destination. Respect goes both ways.
Tourism will always be part of who we are but so is community. Council’s role is to support both, without losing sight of what makes this region such a great place to live.
Thank you for following this six-week series. I look forward to continuing these conversations throughout the year as we deliver key projects, manage growth, listen carefully and support the people who keep the Whitsundays moving.

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