Bowen is set to undergo a major transformation with the development of the Bowen Foreshore Master Plan, a long-term strategy designed to revitalise the town’s waterfront and strengthen its identity as a vibrant regional hub.
Stretching more than a kilometre along the coast, from the south-west edge of Mitchell Street to the Eddie McCane Place parklands, and including the Bowen Boat Harbour, Santa Barbara Parade, and Bowen Jetty, the plan outlines a vision to create a connected, inclusive, and sustainable foreshore precinct that celebrates Bowen’s character and community spirit.
The master plan aims to unite local stakeholders, guide future development, and deliver projects that generate long-term economic, social, and environmental benefits. By providing a clear yet adaptable framework, it positions Bowen to attract investment, secure grant funding, and advocate for initiatives aligned with Council and community priorities.
Aligned with the Whitsunday 2030 Economic Development Strategy, the plan focuses on revitalising the waterfront, stimulating tourism, and unlocking new opportunities for local businesses. Enhancements will include improved access and connectivity, greener public spaces, and vibrant social and cultural areas that encourage people to live, visit, and invest in Bowen.
A key element of the plan, Precinct 1: Leisure at the Shore, envisions a lively foreshore blending leisure, culture, and nature. Anchored by the new Bowen Jetty and the proposed Bowen Catalina Experience Centre, the precinct will feature family-friendly activities, dining, retail, and cultural attractions. Streetscape upgrades along Santa Barbara Parade will create a low-speed, pedestrian-friendly boulevard linking the foreshore with the town centre, enhancing walkability and local business activity.
Resilience and sustainability are central to the design, with strategies to mitigate climate change impacts such as sea-level rise and storm surges. The plan includes shaded areas, native vegetation, and strengthened seawalls that provide both protection and recreational opportunities.
Ultimately, the Bowen Foreshore Master Plan represents a community-driven vision, one that connects residents, businesses, and visitors through shared pride in Bowen’s heritage and optimism for its future. By balancing growth, sustainability, and identity, the plan will help shape a vibrant waterfront destination for generations to come.
The Airlie Beach Masterplan sets a bold vision for the future (Photo Source: Whitsunday Regional Council)
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