Clean Sunnie: Raising the Standard for Eco-Conscious Cleaning in the Whitsundays

Founded in December 2024, Clean Sunnie is a Whitsundays-based cleaning and property care business built on a simple but powerful belief: premium results don’t require toxic shortcuts. Specialising in short-stay and Airbnb turnover cleans, residential cleaning, and commercial and workspace services, Clean Sunnie delivers high-end outcomes while prioritising people’s health and the environment.

Central to the business is the Five-Star Reset service — a premium short-stay clean that prepares properties to a hotel-level standard using eco-safe, non-toxic systems. Beyond cleaning, Clean Sunnie supports hosts with linen coordination, eco-conscious restocking, and an online retail range of sustainable products, with free local delivery across the Whitsundays for essential items.

Clean Sunnie was founded by Nadine Brown in response to a clear gap in the local market. Despite the Whitsundays’ global environmental significance, many cleaning practices still rely on harsh chemicals and single-use waste. With a background in health and environmental science, Nadine recognised an opportunity to challenge industry norms and demonstrate that sustainability and exceptional presentation can go hand in hand.

As expectations across tourism and accommodation continue to rise, guests and property owners are increasingly focused on indoor air quality, chemical exposure, waste reduction, and authenticity over greenwashing. This shift has driven strong demand for Clean Sunnie’s approach, where sustainability is embedded into systems, training, pricing, and service design — not added on as a marketing label.

Responding to this demand, Clean Sunnie is preparing to launch Sunnie Eco-Stays, an eco-focused co-hosting and short-stay management service designed to help owners operate high-performing, low-waste, non-toxic properties.

While scaling without compromising standards has been a key challenge, Clean Sunnie has met it through strong systems, clear processes, and pricing that supports fair wages and ethical operations. As a Chamber member, the business values opportunities to connect, collaborate, and help shape a more sustainable future for Whitsundays business and tourism.

Contributed with thanks to the Whitsunday Chamber of Commerce and Industry

Captions

1. Nadine Brown
2. Clean Sunnie

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