Whitsunday Regional Council has formally adopted the Whitsunday 2030 Economic Development Strategy—a bold and future-focused action plan designed to lead the Whitsunday community forward.
More than just a strategy document, Whitsunday 2030 is a practical roadmap to position the Whitsunday region as a globally competitive, resilient, and vibrant economy delivering results on the ground.
Developed through extensive consultation with local industry, business, government, and the wider community, it outlines 18 targeted actions to be delivered over the next five years—supported by a robust governance framework to ensure accountability and progress.
Replacing the 2022–2025 strategy, this new plan reflects the Whitsundays’ current and emerging opportunities, challenges, and priorities.
Mayor Ry Collins said the adoption of the strategy comes at a pivotal point in the region’s growth story, providing a clear and practical path for delivering tangible results that local communities will see and feel on the ground.
“The Whitsundays has experienced record population growth in recent years, and with the 2032 Olympic sailing events on the horizon, it’s vital that we have a plan to guide investment, development and opportunity,” he said.
“Whitsunday 2030 puts us in the driver’s seat when it comes to shaping our economic future.
It ensures we’re not just reacting to growth—we’re planning for it and making it happen.”
The strategy is structured around three core pillars:
Strategic Investment – attracting investment into priority sectors and precincts.
Business and Employment Growth – building workforce capacity and supporting local enterprise.
Prosperous Places – enhancing liveability, supporting tourism growth and preparing for the Brisbane 2032 Olympic sailing events.
Council’s Manager Investment and Growth Paul Hanlon said the strategy reflects Council’s commitment to proactive, place-based planning.
“From supporting housing and training for essential workers to unlocking new investment in tourism, advanced manufacturing, agriculture and more—this plan is about creating real opportunities for our people, businesses, and future generations,” he said.
“We’re a region with incredible potential, and Whitsunday 2030 gives us the tools to unlock it.
“The Whitsundays is open for business, and we’re ready to partner with investors, employers and all levels of government to grow our economy in a sustainable and strategic way.”
The adoption of the strategy follows significant engagement led by Council’s Economic Development team, ensuring the priorities of local stakeholders and community members were central to its development.
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