Editor's Note 7 November

Hi Everyone,

You may notice something a little different about this edition of the paper – we have rebranded!

After five years with the same masthead, the team thought it was time to freshen up our look, and I’m sure you’ll agree the new cover really does pop! Inspired by our lush green hinterland and the Great Barrier Reef – where all four of our regional newspapers are located – we opted for a vibrant blue-green gradient.

You’ll also notice our brand name ‘LiFE’ is now more prominent. This is because we want people up and down the coast to easily identify one of our publications.

Plus, LiFE really resonates with us as a team – not only do we love life, we’re all about promoting the local lifestyle and delivering positive community news to the regions.

For more than five years, we’ve been dedicated to bringing back the community’s free voice in print, and next year I’m looking forward to broadening our scope even more.

As you know, newspapers aren’t just printed anymore – they’re experienced in many ways: holding a hard copy in your hand, scrolling through stories on Facebook, liking photos on Instagram, and heading online to read, watch and listen to the news.

As we continue to evolve, our journalists will also be updating our website daily and uploading breaking news as it happens across the region.

News moves fast – and even though we live in a relaxed regional town, so do we!

Our newly refreshed branding marks the start of a new era for us – one we’re really looking forward to sharing with all of you.

Rach

Quote of the Week: "You cannot get through a single day without having an impact on the world around you. What you do makes a difference and you have to decide what kind of difference you want to make" (Jane Goodall)

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