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The Greater Whitsunday region has taken a significant step toward accelerating agricultural innovation with the release of the Greater Whitsunday AgTech Ecosystem Mapping Report, a comprehensive picture of the organisations, services and partnerships supporting agricultural technology adoption across the region.
Commissioned by Greater Whitsunday Alliance (GW3) and supported through the Queensland Government’s Regional Enablers Program, the report identifies more than 140 regional stakeholders across agriculture, technology, research, training and industry who together form the region’s growing AgTech ecosystem.
Released by the Greater Whitsunday AgTech Hub, the report provides a clear, evidence-based foundation for how the region can strengthen AgTech adoption, improve productivity and support the long-term competitiveness of agriculture across the Greater Whitsunday.
Greater Whitsunday Alliance Chief Executive Officer Ms Kylie Porter said the findings confirm what producers, industry and innovators have long recognised - that the region is uniquely positioned to lead practical, on-farm technology adoption.
“This report highlights the strength of the Greater Whitsunday ecosystem and the opportunity we have to accelerate real-world technology adoption across agriculture,” Ms Porter said.
The report highlights that the region’s greatest opportunity lies not in inventing new technologies, but in strengthening the systems that help producers confidently adopt existing technologies that improve efficiency, reduce costs and support better on-farm decision making.
Over the coming year, the Hub will focus on building a coordinated regional AgTech adoption model, bringing together producers, suppliers and service providers through demonstrations, trials and validation activities that allow technologies to be tested and understood in real production environments.
By improving coordination between industry, government, research and suppliers, the Hub is helping position the Greater Whitsunday as a region that is AgTech-ready, connected and capable of supporting the next generation of agricultural innovation.
Greater Whitsunday Alliance is the region’s peak, independent economic development body committed to making the Mackay, Isaac, Whitsunday region strong for generations.
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