New Airline Turns Whitsundays Purple!
Innovative airline, Bonza, launched thisweek and its signature branding has been the talk of town, turning many locallandmarks purple – or so it seemed!
Australia’s only independent low-costcarrier, Bonza is delivering on its promise to connect regional areas with 80per cent of its flights heading to areas previously unserviced.
This means Whitsunday residents will now beable to fly directly to the Sunshine Coast, Newcastle and Toowoomba, and ourlocal airport will now welcome an additional seven flights per week.
The Whitsundays Goes Purple!
Using a clever marketing campaign to create conversations ahead of the largest launch in Australian aviation history, new airline Bonza certainly convinced some residents that the water in the Airlie Beach Lagoon and the bright orange giant mango in Bowen had gone purple this week.
What has now been uncovered as a gimmick, also sets the Whitsundays to new heights in terms of its domestic tourism offering, opening our region up to lucrative regional markets across the country.
For local residents, this connection also means they can travel directly between these locations.
Launching 25 routes and 16 destinations across Queensland, Victoria and New South Wales, the announcement increases the number of low-cost-carrier routes in Australia by 40 per cent.
From mid 2022, subject to regulatory approval, Bonza will operate three flights per week from Whitsunday Coast Airport to Sunshine Coast, twice weekly to Newcastle and twice weekly to Toowoomba Wellcamp.
Whitsunday Regional Council Mayor Andrew Willcox said that it is a Bonza day for the Whitsundays with the addition of three exciting new routes into Whitsunday Coast Airport.
“Today’s announcement opens up a new market for our region,” he said.
“And the best kicker of all for travellers is that Bonza is a budget airline committed to opening up routes to different parts of Australia. That adds up to cheaper airfares, more bums on seats and extra bodies in beds to boost our region’s economy.
“This is fantastic news for the Whitsunday business and tourism industry and will improve connectivity to Australia’s most popular domestic tourism destination.”
With a commitment to technology and all-digital approach, the company will be operating a paperless service that features an innovative app.
“Never before have the settings been better to challenge the norms to support a streamlined customer engagement experience and focusing on sustainability from day one by removing the need for traditional paper-based processes,” said Tim Jordan, CEO of Bonza.
Australians are encouraged to download the app “Fly Bonza” on the Apple App Store or Google Play now and keep an eye out for updates as new functions are added.
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